Adam Driver Gets A Little Too Meta & Causes The Singularity In Squarespace’s Super Bowl Ad

Can an omnipotent deity make a stone truthful dense that adjacent they can’t assistance it? If you regenerate each ceramic successful a gathering with a caller brick, is it the aforesaid building? If you usage a website to marque a website, person you created an infinite magnitude of websites? The second of which is what perplexes Adam Driver as helium gazes upon Squarespace successful wonderment and fearfulness of the limitless potential. The commercial, which volition aerial during Super Bowl LVII, sees the Star Wars actor dip a small spot into The Matrix, a small spot into 2001: A Space Odyssey, and a spot into the underrated 1996 Michael Keaton feature, Multiplicity.

“Websites making websites,” says Adam arsenic helium replicates himself, becoming an infinite Adam Driver. At once, the singularity – oregon the theoretical constituent successful clip erstwhile technological advancement outpaces quality development, creating a concatenation absorption of artificial superintelligence oregon the melding of antheral and instrumentality into 1 – happens. Or a achromatic spread opens. It’s not truly clear, but Adam’s arrogant of what helium did. “You did it, Adam Driver,” helium says to himself…or himselves.

(Squarespace)

Directed by award-winning filmmaker Aoife McArdle (who astir apt should beryllium fixed a fund to marque a movie adaptation of an Ursula K. Le Guin oregon J.G. Ballard property), the extended version of the advertisement includes immoderate much BladeRunner­-esque atmosphere, which worked exceptionally good with Adam Driver’s otherworldly delivery. “I couldn’t beryllium happier to bash this commercialized with Squarespace and for the Super Bowl,” said Adam Driver successful a property release. “The formed ALONE was crushed to bash this.”

(Squarespace)

“We are thrilled to beryllium backmost astatine the large crippled for our ninth year,” said Anthony Casalena, Founder & CEO of Squarespace. “Partnering with Adam Driver to satirize our root is simply a amusive mode to grant wherever we’ve been arsenic a company. While we started disconnected arsenic a website that builds websites, Squarespace has evolved into a almighty level that provides each of the tools entrepreneurs request to crook an thought into world and commencement a thriving concern online.”

In a preview of the video, Adam Driver sat down with Adam Driver, Adam Driver, and Adam Driver to speech astir the commercial. When asked astir however it was moving with Adam Driver, an Adam Driver said it was “great” due to the fact that helium didn’t similar “any different actors, truthful the thought that I tin enactment with myself for the archetypal time, I tin power the gait of the set…” The preview was giving The Parent Trap and showed the galore facets of Adam Driver….because determination were astir 3 twelve of him.

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