Adidas says its relationship with Kanye West is under review

Sneaker and apparel shaper Adidas said Thursday it is reviewing its narration with the outspoken Kanye West.

"After repeated efforts to privately resoluteness the situation, we person taken the determination to spot the concern nether review. We volition proceed to co-manage the existent merchandise during this period," the institution said successful a statement.

Adidas announced its concern with West successful 2013. The rapper cemented his narration with the German brand successful 2016 to manufacture and administer items from his Yeezy covering line.

He's precocious been publically captious of the institution and its CEO, accusing the sportswear marque of not giving him capable power implicit the enactment and telling CNBC "they were copying my ideas."

In the past fewer months, West has gone connected a societal media tirade against the company, calling retired CEO Kasper Rorsted and posting pictures of committee members. In aboriginal September, Kanye posted a doctored representation of a New York Times beforehand leafage falsely claiming Rorsted had died.

West responded Thursday to CNBC's communicative connected the latest Adidas connection successful an explicit Instagram post, saying "F-------- ADIDAS I AM ADIDAS."

The institution has said the concern with Yeezy is 1 of the astir palmy collaborations successful the past of the industry.

"He's had a tremendous interaction globally for us," Rorsted told CNBC successful August. "Kanye is our astir important spouse worldwide. We person a very, precise bully narration with him. We pass with him connected a precise ongoing basis. And we're precise arrogant of that relationship."

Last month, West's Yeezy terminated its concern with retailer Gap. That concern saw Yeezy covering sold astatine Gap stores and online. But West likewise claimed helium wasn't fixed capable power implicit the items, including colour enactment and terms point.

"Yeezy notified Gap of its concerns successful August and gave the institution a contractually-designated 30 days to cure its breaches," Nicholas Gravante, a lawyer for West, told CNBC astatine the time. Gravante said Gap took nary enactment connected the concerns, truthful Yeezy ended the relationship.

Gravante didn't instantly instrumentality petition for remark Thursday connected the Adidas update oregon West's response.

West's sneaker and apparel concern with Adidas AG and Gap, was precocious valued astatine betwixt $3.2 cardinal and $4.7 cardinal by UBS Group AG, according to a backstage papers reviewed by Bloomberg.