Alicia Silverstone Reprises Her Iconic ‘Clueless’ Role For Rakuten’s Super Bowl Commercial

A batch has changed since 1995. Cell phones got smaller…before getting bigger again (the iPhone 14 Plus has a near-seven-inch display!) Jeans got skinnier and skinnier…before a Billie Eilish-led question brought baggy apparel backmost successful style. Paul Rudd was a dashing, good-looking actor, and…well, helium inactive is. Actually, it seems that not a batch has changed since Alicia Silverstone starred other Rudd, Brittany Murphy, Breckin Meyer, and much successful the iconic film, Clueless, truthful it makes consciousness that Alicia, 46, would instrumentality to the relation for Rakuten’s commercial for Super Bowl LVII.

At the commencement of the teaser, a engaged schoolroom – presumably astatine Bronson Alcott High School – is chatting earlier people starts. In walks a blonde wearing that instantly-recognizable yellow-plaid suit, carrying bags from a caller buying spree. As the opening lines to Supergrass‘s “Alright” play, Cher stands astatine the beforehand of the class, conscionable similar she did successful Clueless. “Don’t bug,” says Cher – aka a gorgeous Alicia Silverstone, who looks similar she hasn’t aged a time – “Your miss is back.”

“Rakuten makes it casual to prevention portion you shop,” Alicia told PEOPLE about the concern with Rakuten, the buying level that offers shoppers opportunities to get currency backmost astatine hundreds of retailers, “and moving with them to revive Clueless for the Super Bowl signifier made consciousness with however overmuch Cher loved buying — nary uncertainty she would person tons of Cash Back.”

Alicia Silverstone successful 2023 (Rakuten)

The commercial, airing during Super Bowl LVII connected Feb. 12, volition proceed to archer viewers astir however Rakuten is the starring buying level that offers Cash Back connected purchases from each of your favourite brands. It’s escaped to usage and offers Cash Back astatine thousands of your favourite stores similar Neiman Marcus, Bergdorf Goodman, Net A Porter, Sephora, Intermix, Rag and Bone, Ulta, Shopbop, Glossier, Goop, SKIMS, Modcloth, Farfetch, and galore others.

Alicia has been feeling Clueless lately. In November 2022, she reunited with Stacey Dash, besides successful the movie, to recreate a country for a TikTok video. In mid-January, Alicia went into her closet to recreate different country from the movie, the 1 wherever Cher was looking for her “most responsible-looking ensemble.” A frustrated Alicia said, ” “Where’s my achromatic collarless garment from Fred Segal?”

Clueless (Everett Collection)

“Clueless was the archetypal drama I ever did,” Alicia told Vogue in an interrogation celebrating the film’s 25th anniversary.  I recovered Cher connected the leafage to beryllium materialistic and unappealing. And truly annoying, to beryllium honest. Just everything I benignant of loathed. But I realized that was conscionable maine judging her, and erstwhile I started moving connected her I recovered each the bosom and each the love. She loves her daddy truthful much! And she’s trying to beryllium a supportive friend, truthful I conscionable sorta enactment each of my emotion and bosom into this quality with these different aspects that were cringeworthy.”

Alicia besides noted that she’s ever “at the longevity of Clueless,” telling Vogue she thinks it’s “incredible that truthful galore radical emotion this movie and not lone proceed to emotion it but proceed to rediscover it. I’m definite I don’t look the aforesaid but small kids volition inactive travel up to maine asking Are you Cher? And I mean small little, you know? How cute is it that they’ve discovered Clueless because their parents are showing it to them? So galore moms who were my property erstwhile it came retired are truthful excited to amusement it to their sons and daughters now.”

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