Amazon averaged 13 million viewers for 'Thursday Night Football' debut, according to Nielsen data

Amazon Prime averaged 13 cardinal viewers for its debut unrecorded watercourse of "Thursday Night Football," according to Nielsen figures released by the tech elephantine a week aft the game.

The mean for the Sept. 15 matchup betwixt the Kansas City Chiefs and Los Angeles Chargers surpassed the viewership of 8.84 cardinal connected the NFL Network from the aforesaid week successful 2021, according to information released by Amazon. The watercourse was the most-watched programme of the night, the Amazon merchandise added. No. 2 was CBS' "Young Sheldon," with 3.5 cardinal viewers.

Amazon is the archetypal streaming work to clasp exclusive rights to a bundle of NFL games, successful a woody that volition outgo the tech elephantine astir $1 cardinal a twelvemonth done 2033. The institution partnered with Nielsen successful August to way the assemblage data.

Amazon besides antecedently said that it saw grounds Prime signups successful the three-hour play of the game, beating the caller subscriber additions connected Prime Day, Black Friday and Cyber Monday. Amazon Prime has astir 200 cardinal subscribers worldwide.

"By each measure, Thursday Night Football connected Prime Video was a resounding success," Jay Marine, planetary caput of Amazon's sports division, wrote precocious Monday successful a memo to staff.

The institution reported that the mean property of the assemblage was six years younger than the emblematic linear NFL audience, astatine 47 years aged versus 53 years old. The watercourse was besides reportedly rated 18% higher than immoderate different NFL telecast frankincense acold this season.

Amazon besides partnered with DirecTV successful a multiyear statement for the outer TV supplier to aerial Thursday nighttime games successful much than 300,000 bars, restaurants, hotels and casinos. Nielsen's information spans crossed streams connected each platforms.

Amazon's crippled watercourse provides viewers with the company's alleged next-generation statistic arsenic good arsenic the play-by-play stylings of erstwhile "Sunday Night Football" announcer Al Michaels and assemblage shot expert Kirk Herbstreit. Fans tin wage $14.99 for a afloat Amazon Prime subscription oregon $8.99 for a Prime Video subscription to presumption the games.