Amazon is running a second Prime Day sale in October

Amazon is hosting a 2nd Prime Day-like income bonanza successful October, the institution announced Tuesday, seeking to hook consumers readying to commencement their vacation buying early.

The institution didn't stock nonstop dates for the event, called "Prime Big Deal Days," but said it volition beryllium held successful 19 countries. Amazon last twelvemonth added 2 abstracted buying events for members of its $139-per-year Prime loyalty club, with the lawsuit seeing mixed success, according to data from third-party analysts.

Amazon archetypal created Prime Day successful 2015. The discount solemnisation is partially designed to unafraid caller Prime subscribers, to beforehand Amazon's products and services, and to supply a income boost successful the mediate of the year.

The institution held a 48-hour Prime Day lawsuit successful July that boosted U.S. online sales 6.1% to $12.7 billion, according Adobe Analytics. Amazon said it sold 375 cardinal items worldwide during the event, and past week issued upbeat guidance for the 3rd quarter, which analysts said is simply a reflection of beardown Prime Day results.

The Prime Day sequel comes arsenic retailers are bracing for a downbeat vacation spending play this year, according to the latest CNBC Supply Chain Survey. About two-thirds of respondents said they expect consumers to beryllium searching for discounts, and 71% expect shoppers to chopped backmost connected spending successful effect to inflation.

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