Amazon memo says 'Thursday Night Football' drew record number of Prime signups for a 3-hour period

Amazon's archetypal broadcast of "Thursday Night Football" attracted a grounds fig of caller Prime signups implicit a three-hour period, much than during akin periods connected Prime Day oregon different large buying days similar Black Friday and Cyber Monday, an enforcement said successful a memo viewed by CNBC.

The matchup betwixt the Kansas City Chiefs and the Los Angeles Chargers past week was the archetypal of 15 games Amazon volition broadcast arsenic portion of a woody with the National Football League. Amazon is spending astir $1 cardinal per twelvemonth to exclusively watercourse Thursday Night Football done 2023, CNBC antecedently reported.

"By each measure, Thursday Night Football connected Prime Video was a resounding success," Jay Marine, planetary caput of Amazon's sports division, wrote precocious Monday successful the memo to staff.

Nielsen has yet to merchandise authoritative viewership numbers for the game. Marine said Amazon's measurement "shows that the assemblage numbers exceeded each of our expectations for viewership."

Amazon is betting heavy connected sports broadcasting with the anticipation that it volition boost its Prime membership. The Prime subscription program, which charges $139 per twelvemonth for a big of perks including escaped shipping, present has immoderate 200 cardinal subscribers worldwide. Amazon has said determination are 80 cardinal progressive Prime Video households successful the U.S.

It's beefed up its Prime Video contented successful different ways to hook viewers and caller subscribers. The institution precocious debuted its long-awaited bid "The Lord of the Rings: The Rings of Power," which is derived from the appendices of J.R.R. Tolkien's "Lord of the Rings" books. Amazon said the archetypal occurrence of the series, which acceptable a grounds for being the astir costly amusement ever made, attracted implicit 25 cardinal viewers globally successful its archetypal day.

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