Amazon says more than 375 million items sold during Prime Day, up from 300 million last year

Amazon shoppers bought much than 375 cardinal worldwide during this year's Prime Day, up from 300 cardinal items sold past year, the institution announced Thursday.

The 48-hour income lawsuit kicked disconnected Tuesday and ran done Wednesday. Amazon, which didn't disclose full income from the event, said the archetypal 24 hours of Prime Day marked the "single largest income time successful institution history."

Home goods, fashion, and quality were among the apical categories during the discount bonanza, portion shoppers scooped up Fire TV sticks, Apple AirPods, and Laneige articulator balm, the institution said.

Amazon started Prime Day successful 2015 to lure caller Prime subscribers and deepen existing members' loyalty to the program, arsenic good arsenic drum up income during the slower summertime months. The institution typically uses the lawsuit to beforehand and discount Amazon-branded devices similar its Echo astute speakers and Fire tablets.

Like years past, Prime Day lifted income for different retailers crossed the web. On Tuesday, the archetypal time of the event, online spending successful the U.S. roseate astir 6% to $6.4 billion, making it the single-biggest e-commerce time truthful acold this year, according to Adobe Analytics.

Rival retailers including Walmart, Target, Best Buy and Kohl's hosted competing discount events alongside Prime Day.

Preliminary buying information from the lawsuit indicates that user spending whitethorn beryllium stronger than feared successful the look of economical uncertainty and still-high inflation. Shoppers spent much per order, with an mean bid size of $54.05, up from $52.26 during past year's event, according to Numerator data arsenic of Thursday morning.

Roughly 52% of the much than 1 cardinal households surveyed by Numerator said they purchased items during Prime Day they'd been holding disconnected connected buying until they were connected sale.

WATCH: Consumer feeling stretched and looking for deals during Amazon Prime Day