Apple reportedly considers raising the price of its new iPhone Pros

Apple is considering raising the terms of its high-end iPhone Pros erstwhile caller models travel retired this fall, according to Bloomberg.

Apple typically releases caller iPhones successful September. Since 2019, Apple has sold a high-end iPhone Pro that starts successful the U.S. astatine $999 and a Max exemplary with a bigger surface for astatine slightest $1099.

Now, Apple's newest high-end models could reportedly person a terms summation that would boost Apple's wide gross by expanding the mean selling terms of a caller iPhone.

Apple did not rise prices for caller iPhone models successful the U.S. during the pandemic, though the institution dealt with parts shortages and said that ostentation was raising its costs for immoderate services similar freight and parts.

Apple, however, does often alteration prices for its products astir the satellite successful effect to currency fluctuations, including connected past year's iPhone 14 devices.

Apple didn't respond to a petition for comment.

The caller iPhone models could person a USB-C charger, alternatively of a proprietary Lightning charger, aft caller European regulations passed past year. The caller Pro models could travel with a titanium lawsuit and thinner bezels, according to proviso concatenation expert Ming-Chi Kuo.

The terms summation could besides assistance Apple instrumentality vantage of caller trends successful the smartphone industry. Overall smartphone shipments are down and person been for a year, but consumers inactive person an appetite for the champion and astir costly devices, analysts say.

"While the betterment successful planetary smartphone request is beneath expectations, it appears that the premium marketplace (and hence Apple) is little impacted," Deutsche Bank expert Sidney Ho wrote successful a enactment connected Monday.