Babies R Us attempts comeback, plans to open store at American Dream mall in New Jersey

Babies R Us is trying to marque a comeback. 

The babe merchandise retailer, which went retired of concern successful 2018, volition unfastened a caller flagship store this summertime astatine the American Dream mega promenade successful New Jersey, its caller owners announced Tuesday.

"Since acquiring some the Babies R Us and Toys R Us brands successful 2021, our ngo has been laser-focused connected bringing them backmost to America," Yehuda Shmidman, CEO of WHP Global, said successful a quality release. WHP Global, a marque absorption firm, owns the retailer's genitor company, Tru Kids. 

"Our program to unfastened Babies R Us astatine American Dream successful the coming months is simply a immense milestone successful the instrumentality of Babies R Us to the U.S.A., and it sets the signifier for a nationalist rollout of Babies R Us successful the future," Shmidman said.

American Dream, which has had its ain struggles, is located adjacent MetLife Stadium, astir 10 miles extracurricular of New York City.

Since acquiring Tru Kids successful 2021, WHP Global has been connected a ngo to bring the beloved Toys R Us and Babies R Us brands backmost to life. 

In 2021, Macy's announced a partnership with WHP Global to unfastened 400 caller Toys R Us outposts wrong their section stores crossed the state and merchantability their products online. 

A caller Toys R Us flagship was opened aboriginal that year, besides astatine American Dream. 

The famed artifact and babe retailer filed for Chapter 11 bankruptcy successful 2017 aft Tru Kids struggled to wage disconnected its 12-year-old indebtedness and vie with rising e-commerce platforms. 

The pursuing year, the marque failed to restructure itself aft a crippling 2017 vacation play and moved guardant with liquidation, closing implicit 800 shops and selling inventory astatine up to 95% discounts. 

The caller Babies R Us outpost volition beryllium a "one-stop-shop for each things baby." In summation to the emblematic enactment of merchandise, it volition connection customers a scope of interactive experiences, including a stroller trial track, photo-op presumption and a wishing tree. 

The flagship volition besides bring backmost the brand's babe registry lounge, nursery plan halfway with country acceptable displays, learning halfway and a comfortableness portion for feeding oregon changing a babe portion on-the-go.

–CNBC's Melissa Repko contributed to this report.