'Barbie' is less than $100 million away from a billion-dollar box office heading into third weekend

"Barbie" is little than $100 cardinal distant from topping $1 cardinal astatine the planetary container office.

Heading into the weekend, the bubblegum pinkish flick from Warner Bros. Discovery and Mattel has tallied $916.1 million. It's expected to deed the coveted billion-dollar benchmark earlier Monday.

"Joining the billion-dollar container bureau nine is simply a watershed infinitesimal for 'Barbie' and Greta Gerwig arsenic the second volition go the archetypal solo pistillate manager to execute that feat," said Shawn Robbins, main expert astatine BoxOffice.com.

Anna Boden, co-director of Disney's "Captain Marvel," was the archetypal pistillate manager to beryllium attached to a billion-dollar film. "Captain Marvel" reached conscionable shy of $1.13 cardinal during its theatrical tally successful 2019, according to information from Comscore.

When "Barbie" tops this people it volition go the archetypal billion-dollar movie to bash truthful for the recently minted Warner Bros. Discovery, which merged successful 2022.

"Ultimately, 'Barbie' has go a planetary improvement successful ways the manufacture possibly didn't spot coming arsenic it reignites taste discussions astir femininity," Robbins said. "It's launched an iconic marque onto the large surface successful a mode that fans consciousness is integrated and embraces the close magnitude of nostalgia to archer a relatable and entertaining communicative successful the modern world."

The occurrence of "Barbie" comes astatine a clip erstwhile studios person struggled to link with moviegoing audiences. A bid of adult-aimed blockbusters person underperformed successful caller months, starring galore successful the manufacture to question if user tastes person shifted distant from Hollywood.

"Barbie" shows that moviegoers are inactive funny successful leaving their couches for prime films and unsocial communal experiences. Movie theaters large and tiny announced grounds summons income successful the period of July arsenic pink-clad audiences packed theaters.

The movie's fiscal and taste occurrence "was the effect of a astir antithetic and unpredictable acceptable of circumstances that combined a large merchandise date, selling campaign, a amusive and irresistible movie theatre experience," said Paul Dergarabedian, elder media expert astatine Comscore.

Notably, "Barbie's" selling was not impacted by the ongoing writers and actors strikes, which person unopen down Hollywood and prevented stars from promoting their movie and TV projects. The movie was released 1 week aft the Screen Actors Guild – American Federation of Television and Radio Artists initiated its onslaught and celebrity-based selling efforts were halted.

Box bureau analysts don't expect "Barbie" summons income to stall aft this weekend, either. The movie has constricted contention passim the remainder of the summertime play and is expected to proceed to lure moviegoers retired to cinemas.

"'Barbie' reaching the $1 cardinal milestone is conscionable different bold measurement connected its ongoing way to adjacent greater success," said Dergarabedian. "As the film's popularity and taste resonance continues to pull moviegoers astir the world, truthful excessively volition its container bureau fortunes emergence to adjacent greater heights successful the coming weeks."