Barney is back: Mattel gives its nostalgic purple dinosaur an animated makeover

Millennials' favourite purple dinosaur is returning to TV and artifact shelves.

Mattel is relaunching its Barney franchise done a bid of television, movie and YouTube videos alongside a enactment of toys, books, covering and accessories. A caller animated bid is acceptable for merchandise successful 2024, followed by a merchandise enactment successful 2025.

"Barney's connection of emotion and kindness has stood the trial of time," said Josh Silverman, main franchise serviceman and planetary caput of user products astatine Mattel. "We volition pat into the nostalgia of the generations who grew up with Barney, present parents themselves, and present the iconic purple dinosaur to a caller procreation of kids and families astir the world."

Barney has been disconnected the aerial since 2010, aft a astir two-decade-long tally connected "Barney & Friends," a fashionable live-action children's tv show. The caller animated series, acceptable to debut globally adjacent year, makes his archetypal quality successful 14 years. Mattel antecedently announced plans for a theatrical film successful concern with "Get Out" prima Daniel Kaluuya.

Mattel's resurrection of the famed purple dinosaur comes aft palmy relaunches of its Monster High and Masters of the Universe franchises, some of which person have launched caller contented and user products successful caller years.

The toymaker has been delving deeper into contented instauration since launching its movie part successful 2018. It's "Barbie" movie, a co-production with Warner Bros., is acceptable for merchandise successful July and stars Margot Robbie and Ryan Gosling.

The institution is looking to amended prosecute consumers done movie and tv series, which it hopes volition yet pb to a stronger transportation with Mattel's brands and assistance thrust artifact sales.

The part has much than a twelve further projects successful development, including films based connected Hot Wheels, Magic 8 Ball, Major Matt Mason, Rock 'Em Sock 'Em Robots and Uno.