Bob Barker, longtime ‘Price Is Right’ host, dies at 99

Bob Barker, the longtime big of television's "The Price Is Right" who utilized his operation of comfort-food charm and deadpan wit to go an American tv staple, has died, according to his longtime publicist. He was 99.

When producers hired Barker to big "The Price Is Right" successful 1972, they deed the jackpot. The crippled amusement had faded importantly from its glory days successful the precocious '50s and had been punted by 2 networks earlier it landed astatine CBS.

But successful Barker, the amusement recovered its voice, and it has continued to aerial a decennary and a fractional aft helium retired.

Robert Thompson, the manager of the Bleier Center for Television and Popular Culture astatine Syracuse University, said 1 crushed Barker became an iconic crippled amusement big was the sheer magnitude of his career. Barker spent much than fractional a period connected TV, taking implicit arsenic big of the fashionable "Truth oregon Consequences" successful 1956 and retiring from "The Price Is Right" successful 2007.

"From the achromatic and achromatic epoch of tv close up to the caller century, Bob Barker had a existent beingness connected 2 truly large shows," Thompson said.

"Secondly, you've got immoderate crippled shows wherever the big conscionable stands down a podium, but Barker truly interacted with regular people" who were selected arsenic contestants. "And helium was peculiarly bully astatine it."

Robert William Barker was calved successful Darrington, Washington, connected Dec. 12, 1923, and astatine the property of 6 moved to a Sioux Indian preservation successful Mission, South Dakota, with his parent aft his begetter died successful a workplace accident. His mother, Matilda, a schoolteacher, remarried and moved again to Missouri. After a two-year stint successful the Navy astatine the process extremity of World War II, Barker returned to Missouri to be Drury College, present Drury University, and graduated with a grade successful economics.

Barker landed a occupation astatine a vigor presumption successful Florida, and it didn't instrumentality agelong for connection of his creaseless transportation to question crossed the wires. In 1950, helium moved to California to commencement his ain vigor program, "The Bob Barker Show," successful Burbank.

Television producers intelligibly tuned in, and Barker landed his archetypal crippled amusement successful 1956, NBC's "Truth oregon Consequences," a occupation helium would clasp for 18 years until it went disconnected the air.

Barker gave prizes distant connected "The Price Is Right," which became the longest-running daytime crippled amusement successful TV past successful 1990, until his retirement.

And erstwhile helium wasn't giving distant the keys to marque caller cars, helium was a TV fixture successful different clip slots. In 1967, helium began a 20-year tally arsenic emcee of the Miss Universe and Miss America pageants, and successful 1969 helium started a likewise agelong tally arsenic the big of the New Year's Day Tournament of Roses Parade.

But Barker's made-for-television representation took a immense deed 1994, erstwhile a erstwhile "Price Is Right" exemplary accused him successful a suit of threatening to occurrence her if she didn't person enactment with him. Although the model, Dian Parkinson — a 19-year seasoned of the amusement who had been fired the erstwhile twelvemonth — yet dropped the suit, Barker was forced to admit publically that the 2 had had a less-than-professional narration disconnected screen.

Barker's wife, his precocious schoolhouse sweetheart, Dorothy Jo Gideon, had died years before, successful 1981. They joined successful 1945.

The ungraded didn't forestall Barker from being fixed an Emmy Award for Lifetime Achievement.

Barker was besides a longtime carnal rights activist, ending each occurrence of "The Price Is Right" with the plea: "Help power the favored population. Have your pets spayed oregon neutered."

He founded a foundation successful 1995 that provided conscionable specified services for favored owners — the DJ&T Foundation, named aft his woman and her mother. His passionateness for the origin tin beryllium traced to the archetypal prize helium gave distant arsenic big of "The Price Is Right" — a fur coat.

"I went to Mark Goodson and told him I didn't privation to beryllium connected the signifier with these fur coats," Barker told "CBS This Morning" successful 2013, referring to the show's producer. "So helium took fur coats disconnected our show."

In 2013, Barker donated $1 cardinal to determination 3 captive elephants from the Toronto Zoo to a sanctuary successful California.

The aforesaid year, Barker returned successful a astonishment sojourn to "Price Is Right" and his successor arsenic host, Drew Carey.

"People inquire me, 'What bash you miss astir astir 'Price Is Right?'" Barker told Parade Magazine successful 2013. "And I say, 'The money.' But that is not altogether true. I miss the people, too."