Chinese e-commerce giant Pinduoduo splashes on Super Bowl ad for its Temu U.S. shopping site

Temu, the U.S. buying app owned by Chinese e-commerce elephantine Pinduoduo, aired a commercialized during the Super Bowl.

It is uncommon for a Chinese steadfast to bargain a Super Bowl advertisement spot, which outgo millions of dollars. But Temu's effort highlights its ambition to ace the U.S. e-commerce market, pursuing successful the footsteps of different Chinese online buying institution Shein.

The commercial, which aired Sunday during the archetypal and 3rd quarters of the crippled betwixt the Philadelphia Eagles and the Kansas City Chiefs, is titled "Shop Like A Billionaire." It follows a young pistillate who is amazed astatine the inexpensive prices connected covering and accessories that Temu has to offer.

"The prices stroke my mind. I consciousness truthful rich. I consciousness similar a billionaire. I'm buying similar a billionaire," goes the ad's jingle.

Pinduoduo, which said Monday that it officially changed its sanction to PDD Holdings Inc, is 1 of China's biggest e-commerce companies rivaling the likes of Alibaba and JD.com. The institution has tended to absorption connected lower-income consumers by offering heavy discounted products. And it has been focusing connected bringing cultivation products, similar vegetables, onto its level to differentiate from rivals. The institution is worthy astir $116 billion.

Pinduoduo softly launched its cross-border buying tract Temu successful the U.S. successful September, CNBC reported. The app has rapidly gained popularity and is ranked 2nd connected the Apple App Store and archetypal connected the Google Play store.

In the week done to Jan. 29, gross merchandise value, oregon the worth of transactions connected Temu, deed $46 million, a grounds high, according to marketplace probe steadfast YipitData.

Temu sells products successful a fig of categories from manner to electronics. It is presently offering escaped shipping for a constricted clip arsenic portion of its Super Bowl promotion arsenic good arsenic what it calls "Game Day Deals."

Chinese e-commerce companies from Alibaba to JD.com and present Pinduoduo person looked to grow overseas successful the past fewer years. PDD Holdings said connected Monday that it would statesman shipping to Canada this month.

But different exertion firms are besides eyeing a portion of the multi-trillion planetary e-commerce pie. ByteDance, the Chinese genitor institution of abbreviated video app TikTok, launched a manner website named If Yooou past year. It is presently shipping to the U.K., Spain, Italy, Germany and France.