Correction: Disney to raise price on ad-free Disney+ to $13.99 per month starting October 12

Disney is raising prices connected astir each of its streaming offerings arsenic it looks to accelerate profitability for the business.

Commercial-free Disney+ volition outgo $13.99 per month, a 27% increase, opening Oct. 12. Disney+ with ads volition stay $7.99 per month. Disney volition besides grow its ad-tier offering to prime markets successful Europe and successful Canada opening Nov. 1.

Disney is expanding the terms of Hulu without ads to $17.99 per month, a 20% terms hike. Hulu with ads volition besides stay the aforesaid price, astatine $7.99 per month.

For comparison, Netflix's modular program without commercials is $15.49 per month. Warner Bros. Discovery's Max is $15.99 per month.

The determination to terms Disney+ astir arsenic precocious arsenic commercial-free Netflix and Max, and complaint adjacent much for Hulu, signals Disney believes its contented room tin vie with some of those services. When Disney Chief Executive Officer Bob Iger launched Disney+ successful 2019, helium deliberately acceptable the niche household offering astatine a debased terms of $6.99 per period — astir fractional the terms of Netflix.

Last year, Disney accrued the outgo of Disney+ by $3 per month. During the company's May quarterly net league call, Iger acknowledged helium was amazed the terms summation led to minimal cancelations of the service.

"We were pleasantly amazed that the nonaccomplishment of subs, owed to what was a important summation successful pricing for the non-ad-supported Disney+ product, was de minimis," Iger said astatine the time. "It was immoderate loss, but it was comparatively small. That leads america to judge that we, successful fact, person pricing elasticity."

Disney is present betting consumers volition wage much for its streaming services adjacent arsenic the Hollywood writers and actors strikes endanger its contented pipeline successful the coming months.

For consumers who privation some Disney+ and Hulu without commercials, they tin wage $19.99 per period successful a caller "premium duo" offering — a $12 per period savings. The Disney+ and Hulu bundle with ads volition not alteration from its $9.99 per period price.

Disney besides accrued the terms of its bundle of Disney+ (no ads), Hulu (no ads) and ESPN+ (with ads) to $24.99 per period from $19.99 per month. The bundle of each 3 products with commercials volition beryllium $14.99 per month, an summation of $2 per month.

Disney said Wednesday its streaming part mislaid $512 cardinal successful its fiscal 3rd quarter. Disney+ excluding India's Hotstar added 800,000 subscribers during the period. Disney+ ended the 4th with 105.7 cardinal Disney+ subscribers, excluding Hotstar, and astir 146 cardinal successful all.

Disney is besides expanding the terms of Hulu + Live TV with ads to $76.99 from $69.99 per month. The commercial-free Hulu + Live TV volition leap to $89.99 per period from $82.99 per month.

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