1 year ago
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Sean “Diddy” Combs does spirits. His Cîroc vodka and DeLeón tequila beryllium this. Diddy does fatherhood, arsenic his newborn daughter, Love, and his six different kids. Diddy does a batch of things, but 1 happening helium doesn’t bash is marque euphony for commercials. At least, that’s his presumption astatine the commencement of Uber One’s advertisement for Super Bowl LVII. “So, we’re reasoning a opus could truly enactment Uber One connected the map,” says 1 enforcement during their gathering with Diddy astatine the office of Combs Global. After a bushed of silence, Combs’ right-hand antheral (who happens to beryllium connected his left) delivers his effect for him: “Diddy don’t bash jingles.”
“Of course, not – it’s not a jingle,” says the archetypal exec, portion a 2nd says they’re consenting to wage Combs for “one opus for Uber One,” the Uber rank that offers upgrades specified arsenic top-rated drivers connected rides, premium support, $0 Delivery Fees connected eligible orders, and member-only offers, promotions and perks. Combs isn’t swayed by the execs, with his rep repeating that “Diddy don’t bash jingles.” The execs effort to salvage the meeting, saying they’re looking “for a hit” to dispersed the connection astir the membership. This piques Combs’ curiosity.
“Diddy does do hits,” says his rep arsenic Combs flashes a wide grin. “Diddy is excited,” says the stone-faced rep, portion Combs is already connected his phone, making moves. “Meet maine astatine the studio,” helium says. The teaser ends with a committedness that Super Bowl viewers volition ticker Diddy “NOT bash a jingle” connected Feb. 12.
The commercial, directed by Andreas Nilsson and developed by the Special Group, volition apt beryllium the biggest lasting content of the 2023 Super Bowl commercialized bonanza, with its elemental but memorable “Diddy Don’t Do” refrain. It invokes memories of Nike’s Bo Jackson “Bo Knows” run successful its effortless simplicity that’s rather infectious.
(Uber One)Which, arsenic it turns out, is by design. “For this year’s Super Bowl ad, we acceptable retired to assistance everyone get Uber One stuck successful their heads—and what amended mode to bash that than with a deed song?” Danielle Hawley, Uber’s planetary enforcement originative director, said successful a statement, per AdAge. “We paired immoderate of the biggest hitmakers of each clip with 1 of the astir esteemed producers successful the crippled to assistance Uber One drawback on.”
Hawley’s usage of “hitmakers” suggested that immoderate different large names would articulation Diddy for the spot. This would travel Uber’s 2022 introduction successful the Super Bowl commercialized game, a “Uber Don’t Eats” commercialized featuring Jennifer Coolidge, Trevor Noah, and Gwyneth Paltrow. The run spotlighted however Uber Eats present delivers non-edible items truthful that you don’t extremity up munching connected Gwyneth’s “My Vagina” candle similar she did successful past year’s spot.
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