Disney's 'Avatar: The Way of Water' gets coveted China release

Disney's "Avatar: The Way of Water" has landed a coveted merchandise successful China, a promising motion for a movie that needs large container bureau income to offset its monolithic budget.

The agelong awaited sequel to 2009's "Avatar" is 1 of lone a fewer Hollywood films that person been granted entree to the Chinese marketplace successful caller months. Government officials successful the region, which began tightening restrictions connected Western films adjacent earlier the pandemic, person been strict astir which films tin beryllium screened for its amusement bare audience.

The quality was archetypal reported by The Wall Street Journal and was posted connected 20th Century Studios' authoritative Weibo account.

Director James Cameron has not placed a terms tag connected "The Way of Water," but estimates suggest it is successful excess of $250 million. The writer and manager told GQ mag that the sequel fund is truthful high, that the movie volition need to go the 3rd oregon fourth-highest grossing movie successful past to interruption even. That means the movie volition request to ace the $2 cardinal people globally.

International summons sales, successful general, were a large origin successful "Avatar's" container bureau occurrence successful 2009, arsenic $2.13 cardinal of the film's full $2.91 cardinal successful summons income came from extracurricular the home market. China contributed astir $265 million.

Prior to the pandemic, China was the second-highest grossing theatrical marketplace successful the world. Since cinemas reopened successful the country, it has been 1 of the fastest markets to retrieve and make container bureau success.

In 2009, China's wide container bureau reached $910 million. A decennary later, its container bureau topped $8 billion.

Perhaps astir important astir this merchandise is that it volition instrumentality spot connected Dec. 16, the aforesaid time arsenic its home debut. Disney saw occurrence with this strategy erstwhile it released "Avengers: Endgame" connected the aforesaid time successful the U.S. and China, starring to the highest planetary opening play successful cinematic history.

"Avatar" saw large occurrence successful China during its archetypal release, and subsequent rerelease successful aboriginal 2021, arsenic audiences flocked to cinemas to spot the movie successful premium formats. These screenings are much costly than accepted laser oregon integer showings and tin bolster wide summons sales.