Disney+ subscribers are getting early access to exclusive merchandise, and it's already selling out

Can Disney person its binge watchers into binge buyers?

The institution launched a constricted trial Tuesday to spot if its streaming subscribers volition bargain up exclusive merchandise themed to Disney+ shows and films. Until Nov. 8, subscribers person entree to a fistful of products from Star Wars, "Black Panther," "Lightyear" and "Frozen" earlier the wide nationalist is fixed access. The items see apparel, toys and collectibles.

Disney's trial comes conscionable earlier the engaged vacation play and arsenic the streaming wars proceed to intensify. The institution has much than 150 cardinal subscribers worldwide. But with maturation slowing, offering perks specified arsenic aboriginal entree to exclusive merchandise could lure successful caller subscribers oregon support existent ones from leaving.

Already connected Tuesday, the tract had sold retired of products including $400 Ahsoka Tano lightsabers signed by dependable histrion Ashley Eckstein, $50 Ahsoka Tano peculiar variation dolls and a $375 lightsaber acceptable featuring Anakin Skywalker and Obi-Wan Kenobi hilts from "Revenge of the Sith."

Customers tin marque purchases connected the ShopDisney website oregon by scanning a QR codification wrong Disney+ with their smartphones.

The company already offers immoderate discounts to Disney+ members astatine its taxable parks and resorts, and much benefits could beryllium connected the mode if the trial proves fruitful.