Dodge tries to convert its muscle car fans from V-8 engine to EV

2 years ago 109

Tim Kuniskis, CEO of Dodge Brand, Stellantis, introduces the Dodge Charger Daytona SRT Concept all-electric musculus car astatine its satellite uncover during Dodge's Speed Week astatine M1 Concourse connected August 17, 2022 successful Pontiac, Michigan.

Bill Pugliano | Getty Images

Since the Dodge Charger was reintroduced successful 2006, Dodge has been gathering a estimation for making musculus cars with large engines and bold and agleam overgarment jobs.

But it plans to discontinue the gas-powered Challenger and Charger and the V-8 hemi engines that powerfulness immoderate of the astir fashionable versions.

Dodge's precocious debuted afloat electrical Dodge Charger Daytona SRT Concept is its effort to clasp the musculus car individuality successful an epoch erstwhile it's becoming ever much challenging to merchantability a gas-guzzling sports car.

In fact, it's becoming much challenging to merchantability a car astatine all. SUVs and trucks are taking implicit the American conveyance market. RBC Capital estimates that Dodge's sister brands Jeep and Ram relationship for 50% of genitor institution Stellantis' profits.

Meanwhile the galore fans of Dodge's almighty but fuel-thirsty musculus cars are making bid with the evident extremity of an era.

Watch the video to larn more.

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