Downy Unstopables Super Bowl Commercial Teasers Dare You Guess Their Hoodie-Clad Mystery Celebrity

The biggest enigma mightiness not beryllium recovered successful the Rian Johnson-directed, Natasha Lyonne-starring Poker Face bid connected Peacock. Instead, it mightiness beryllium recovered successful Downy Unstopables commercial for Super Bowl LVII. In the 3 months starring up to the Big Game connected Feb. 12, Downy has had a mysterious personage underneath a bluish hoodie. “[They] privation to usage my look for their Super Bowl ad,” the celeb says successful the archetypal teaser. “But I haven’t agreed yet, due to the fact that I don’t judge it volition support your apparel caller for 12 weeks. So I’m gonna sniff this happening until the Super Bowl to spot if it’s true. But until then, I’m going to fell my identity.”

Enter a talking dog. “It’s beauteous evident who you are,” says the dog. “Hush your mouth, Super Bowl puppy. You don’t cognize me.” From there, the personage seemed unconvinced of the detergent’s powerfulness to support apparel smelling fresh.

From there, the hoodie-hooded celeb had a sojourn from his Nana until she wears retired her invited (“I amended commencement proceeding immoderate slippers shuffling outa here, ASAP”). He orders immoderate pizza (“Don’t I request to motion something?”) and helium finds himself getting robbed (“What’s going connected Biscuits?”) from a thief who knows a laundry woody erstwhile helium sees one. “Oh, I deliberation I was conscionable location invaded.”

Created by Procter & Gamble’s Woven Collaborative, a multi-agency corporate co-led by executives from WPP’s Grey and Publicis Groupe’s Leo Burnett and Saatchi & Saatchi (who are moving connected the spot), the advertisement is simply a mode for P&G to code consumer’s concerns astir the efficacy of the product. “What we find is consumers person a hard clip believing that Downy Unstopables could really past arsenic agelong arsenic the marque claims that it tin last,” said Jenny Maxwell, P&G’s elder marque manager of North America Fabric Care, per AdWeek. “We thought what amended happening to bash than motorboat our Super Bowl advertisement mode up of the Super Bowl.”

Downy

“The quality of this run is that it goes backmost to that hostility that is created by what the user thinks of the product,” said Ciro Sarmiento, main originative serviceman of Woven Collaborative. “We person an unthinkable merchandise with an unthinkable truth, which is the long-lasting scent. There’s besides an unthinkable hostility from the consumer, which is radical usually don’t judge successful [advertising and marketing] claims.”

Who is the celeb down the hoodie? Fans volition person to tune into the crippled connected Feb. 12 to find out.

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