Elon Musk rebrands Twitter to 'X,' replaces iconic bird logo

Twitter proprietor Elon Musk officially changed the company's celebrated vertebrate logo to an "X" connected Monday arsenic portion of a sweeping rebrand helium announced connected the societal media tract implicit the weekend.

Musk, who acquired the level for $44 cardinal precocious past year, wrote successful a station Sunday that the institution would soon "bid adieu to the twitter marque and, gradually, each the birds." As of Monday, the domain X.com directs users to Twitter's homepage, though Twitter.com besides remains live. Branding successful the mobile app has not changed for galore users yet.

The modulation from Twitter to X reflects Musk's imaginativeness to crook the level into what helium has called an "everything app." Twitter CEO Linda Yaccarino wrote successful a station Sunday that X volition beryllium "centered successful audio, video, messaging, payments/banking." She added that the level volition besides beryllium powered by artificial intelligence.

Musk, who serves arsenic enforcement president and CTO of the company, said Monday that tweets volition present beryllium called "x's," though erstwhile asked astir what retweets would beryllium called, helium wrote that the "concept should beryllium rethought."

He shared a photograph of the X logo projected onto the company's office Monday.