Elon Musk says Twitter Blue relaunch delayed, may use different color checks for organizations

Twitter proprietor Elon Musk said connected Monday evening that the institution is readying to hold the relaunch of its $8 per period Blue Verified service. Musk said Twitter volition "probably usage antithetic colour cheque for organizations than individuals."

Twitter Blue was launched earlier this period but was pulled aft users abused the caller paid option, which Musk hoped would thrust caller gross to the platform. It allowed users to wage for a Blue checkmark, antecedently reserved for verified users.

Musk had earlier said helium planned to relaunch Twitter Blue connected Nov. 29.

The paid Blue subscription work led to a plethora of pranksters creating imposter accounts connected Twitter. It near the level adjacent much ripe for misinformation, and galore cheaply acquired checkmarks were utilized to impersonate brands, politicians and celebrities with unflattering messages.

A idiosyncratic impersonating pharmaceutical elephantine Eli Lily, for example, tweeted "we are excited to denote insulin is escaped now."

Eli Lilly's banal price dropped sharply after the mendacious connection was posted, and truthful did different pharmaceutical companies including AbbVie, which was besides impersonated connected Twitter. At that time, large banal indices were positive, amid a marketplace rally.

Twitter has trialed utilizing 2 cheque marks, including a Blue 1 for paid and previously-verified users and a grey "Official" checkmark for immoderate brands, specified arsenic quality organizations. But determination was a confusing overlap, wherever immoderate accounts had some checkmarks. Musk killed the "Offical" checkmark the aforesaid time it rolled out.

The hold comes aft Musk gutted overmuch of Twitter's staff. About fractional of the company's 7,500 employees were laid disconnected earlier this month. Then, past week, astir different 1,200 full-time employees left, according to The New York Times, aft Musk demanded employees perpetrate to moving "long hours astatine precocious intensity" connected his imaginativeness for "Twitter 2.0" oregon taxable their resignations.

— CNBC's Lora Kolodny contributed to this report.

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