Eminem’s Daughter Hailie Jade Mathers, 27, Launches New Clothing Line With Nod To Her Famous Dad

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Image Credit: Flash / BACKGRID

“Get acceptable with maine to motorboat my precise archetypal merch line,” says Hailie Jade Mathers at the commencement of the Instagram video she posted connected May 19. The 27-year-old girl of Eminem did her constitution portion telling her 3.1 cardinal Instagram followers astir the caller covering line for her podcast, Just A Little Bit Shady. The caller line, similar the podcast title, pays homage to her father, since Eminem, 50, is besides known arsenic “Slim Shady.”

“I person been moving connected this for, like, astir a twelvemonth astatine this point,” explained Hailie. “I wanted to marque definite that immoderate we enactment retired was not lone going to beryllium ace comfy and cute but besides could astir beryllium worn arsenic conscionable a regular covering enactment and not look conscionable similar merch. So, beauteous overmuch to execute that, we conscionable went with this tone-on-tone embroidery connected this achromatic pigment-dyed acceptable and different tan pigment-dyed set. And I cognize you’re astir apt thinking, ‘That took a year?’ But, I virtually went done respective rounds of suppliers, trying antithetic products to marque definite that whichever 1 we went with was truthful comfy that I could virtually deterioration it each azygous day.”

“I’m besides a raging perfectionist. So overmuch truthful that I really designed each azygous happening you’re going to spot connected the site, including the tract itself,” she added. The enactment includes a JALS Tee (almost wholly sold out) successful White and Cream. There is besides a JALS hat, joggers, and sweatshirt. Hailie besides got her fiancée, Evan McClintock, to exemplary the men’s portion of the manner line.

Flash / BACKGRID

“So, I was really thinking, I person to property ‘go live’ erstwhile it’s clip to ‘go live’ astatine noon. So, let’s bash it together. I’ll movie it,” said Hailie earlier she showed herself launching the caller covering line. During the chat, Hailie besides noted that portion she attended Michigan State University, she besides took courses online astatine Parson’s Design School, helping her fig retired the benignant of covering she wanted to carnivore her brand.

On the archetypal episode of Just A Little Shady, Hailie reflected connected increasing up with a celebrated dad. “It’s truthful amusive to look backmost … reasoning backmost arsenic an adult, I’m like, ‘Wow, that’s so, truthful surreal,’ and those memories of maine reasoning those were mean things, present I look backmost like, ‘Holy crap, that was cool,'” she said.

“I retrieve going connected [Eminem’s circuit bus], and each our memories of being young were truthful chill and unsocial to look backmost astatine now,” added Hailie’s cohost and puerility champion friend, Brittany Ednie. “At the clip felt truthful mean and not thing unusual oregon different. We didn’t cognize immoderate better.”

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