Endeavor shares fall after video shows UFC boss Dana White hitting wife on New Year's Eve

Media and amusement institution Endeavor saw its shares autumn connected Tuesday aft a video showing Dana White, the president of its Ultimate Fighting Championship business, slapping his wife.

Endeavor shares closed down astir 6%.

This week, a video published by TMZ showed White getting into an altercation with his wife, Anne, astatine a New Year's Eve enactment successful Cabo San Lucas, Mexico. In the video, it appears the 2 are arguing earlier Anne White slaps Dana White. He past slaps her.

Endeavor and the UFC didn't instantly respond to requests for comment.

White issued a nationalist apology Monday, according to media reports. Anne White besides issued a abstracted connection to TMZ, calling it isolated incident.

White is synonymous with UFC, having served arsenic its president since 2001.

In 2014, White spoke retired astir home unit aft Ray Rice of the NFL assaulted his fiance, saying you "don't bounce backmost from putting your hands connected a woman," according to media reports. "Been that mode successful the UFC since we started here."

Following the comments, White besides revealed the UFC screens radical for home violence.

Hollywood powerhouse Endeavor began arsenic a endowment bureau and was co-founded by 1 of the industry's astir recognizable agents, Ari Emanuel. Endeavor has bulked up implicit the years done a bid of acquisitions, owning and managing unrecorded events similar the Miami Open and the Miss Universe planetary quality pageant.

Endeavor acquired a controlling involvement successful the UFC, a fashionable mixed martial arts league, successful 2016. It took afloat ownership of UFC successful 2021, the twelvemonth Endeavor had its archetypal nationalist offering, according to a securities filing.