Expect to pay even more for Apple's new high-end iPhones this year

Apple volition denote its latest hardware products, including caller iPhone 14 models, astatine its motorboat lawsuit Wednesday, and analysts accidental customers should expect to wage adjacent much for the higher-end models this year.

Bernstein expert Toni Sacconaghi said successful a Tuesday enactment that Apple volition apt rise prices connected its iPhone 14 Pro models by $100 implicit past year's iPhone 13 Pro. That sentiment was echoed successful notes from JPMorgan and Credit Suisse.

Apple's iPhone 13 Pro starts astatine $999 portion the iPhone 13 Pro Max, which has a bigger screen, starts astatine $1,099.

Sacconaghi said Apple is apt to discontinue the $699 iPhone 13 mini and regenerate it with a much costly and larger iPhone 14 Max, which helium said volition outgo astir $899. The iPhone 14 Max whitethorn assistance Apple summation the mean selling terms of its iPhones by offering the overmuch larger surface that has different been reserved for the much costly iPhone Pro Max models. Apple is besides expected to merchantability a modular iPhone 14 with the aforesaid size surface arsenic the iPhone 13.

Credit Suisse analysts said they'll beryllium watching whether terms increases interaction request successful countries wherever the U.S. dollar has strengthened.

"While we deliberation determination volition beryllium immoderate pressure, we judge the proliferation of installment plans volition importantly lessen the interaction arsenic customers volition lone request to wage the equivalent of a fewer much dollars per period per device," Credit Suisse analysts said.

Analysts astatine JPMorgan expect a terms summation for iPhone 14 Pro models due to the fact that of ostentation and proviso concatenation pressures, but they don't expect Apple to summation prices for the regular iPhone 14. The analysts said a terms bump would substance much for the company's wearables similar the Apple Watch.

"Pricing is simply a cardinal watch-point successful a pugnacious macro which comprises inflationary pressures and propulsion backmost successful user spending, but we judge it matters much for Wearables which are considered much discretionary purchases comparative to iPhone by consumers," they wrote successful a Tuesday note.