GameStop adding NFT trading cards to loyalty program perks as it deepens push into digital world

GameStop is adding NFT trading cards for the virtual crippled Gods Unchained arsenic a perk for its loyalty programme members arsenic the bequest retailer works to deepen its scope into the crypto-centered web.

The concern marks GameStop's latest task with cryptocurrency and non-fungible tokens, which are unsocial integer assets, arsenic the struggling retailer works to alteration its business. In July, the institution launched an NFT marketplace. In September, it announced a concern with cryptocurrency speech FTX.

GameStop's pivot into the integer satellite is cardinal to the translation task nether caller CEO Matt Furlong and committee seat Ryan Cohen, laminitis of Chewy and erstwhile activistic capitalist astatine Bed Bath & Beyond. Cohen has been a muse for galore meme banal investors, who brought GameStop shares from a fewer dollars to a highest of much than $80 successful aboriginal 2021.

GameStop is inactive reporting widening losses, but Furlong has doubled down connected the pivot, investing much successful integer ventures.

Gods Unchained is simply a integer trading paper crippled built connected the ethereum blockchain that allows players to own, commercialized and merchantability their in-game assets. It was created by Chris Clay, who antecedently directed the integer iteration of Magic: The Gathering. According to the game's website, players spent $74 cardinal connected in-game purchases successful 2020.

The Gods Unchained concern links up to GameStop's different ventures successful the crypto and NFT space. With the NFT trading cards, players tin bargain the game's currency, $GODS, connected the FTX platform, acquisition further trading cards connected the GameStop NFT marketplace and clasp the assets successful their GameStop wallet.

Members of GameStop's loyalty "PowerUp Rewards Pro" programme wage $14.99 a twelvemonth for perks specified arsenic monthly acquisition cards, currency backmost rewards and exclusive releases. Those who are existing members arsenic of Sept, 27 volition get a codification connected that day that they tin redeem for the NFT trading cards.