GM continues to evaluate Twitter advertising suspension following Musk takeover

General Motors continues to show Twitter and measure its determination to suspend advertizing connected the societal media level pursuing Elon Musk's takeover of the company, CEO Mary Barra told CNBC Tuesday.

Barra said that the automaker's determination to suspend advertizing successful October was successful portion an effort to support its brands but was besides influenced by the information that Musk's electrical conveyance company, Tesla, is simply a rival to GM.

"Anytime there's a large alteration successful a company, we would look to marque definite we recognize what the caller philosophies are going to be. Our teams are having conversations," Barra said connected CNBC's "Squawk Box." "Remember it's besides a competitor. So, we privation to marque definite our advertizing strategies are kept confidential."

GM, arsenic first reported by CNBC, was among the archetypal large advertisers to intermission advertising.

Under Barra, GM has announced billions of dollars successful spending to amended vie against Tesla successful the artillery electrical conveyance segment. Automakers specified arsenic GM person worked with Twitter and different societal media platforms connected advertizing campaigns arsenic good arsenic caller conveyance unveilings and launches.

GM's Twitter accounts person mostly sat dormant since Musk acquired the company: Accounts for GM and Barra person not tweeted oregon retweeted thing since Oct. 27, erstwhile Musk took control.

Twitter did not instantly respond to an email for comment.

GM said astatine the clip that it would suspend advertizing connected Twitter to "understand the absorption of the platform" arsenic a "normal people of business." Other automakers arsenic good arsenic companies person since followed, arsenic Musk has fto respective antecedently suspended accounts backmost onto the platform.

Musk has made respective changes to the level since taking the helm and has said helium is simply a "free code absolutist."

According to Twitter interior communications obtained by CNBC, agencies and brands that paused advertizing connected Twitter aft Musk took implicit are present waiting for updates connected changes to institution leadership, specifically teams moving connected marque safety.

They besides privation answers to questions astir however Twitter Blue verification volition enactment successful the aboriginal and however Twitter plans to forestall marque impersonation. Under Musk's leadership, Twitter rolled retired and promptly rolled backmost a Twitter Blue Verified subscription service, aft users who purchased the badges were capable to impersonate celebrities, politicians and brands.

Advertisers' besides privation reassurances that Twitter volition beryllium harmless from hackers, with truthful galore employees resigning oregon laid off, and they're asking for much connection from caller enactment astir changes to the merchandise and company.

– CNBC's Lora Kolodny and Johnathan Vanian contributed to this report.