GM reveals 2024 Chevrolet Trax crossover with new tech and design — at a lower price

DETROIT — General Motors connected Wednesday revealed a caller mentation of its Chevrolet Trax — the brand's entry-level crossover — with caller technologies and a much assertive design, and astatine a little terms than the existent vehicle.

The compact is cardinal to attracting and retaining cost-conscious buyers for the Detroit automaker, as interests rates rise and prices of caller vehicles proceed to interruption records. The Trax besides acts arsenic a alleged "gateway vehicle" for consumers to determination into the brand's larger, much costly crossovers and SUVs, according to executives.  

"This is simply a large accidental for america with folks astatine the debased extremity of the market," Chevrolet Vice President Scott Bell said during a media briefing. "This is simply a conveyance that, we quote, 'Has everything you request and thing you don't.'"

The starting pricing of the 2024 Trax volition beryllium $21,495 for an LT trim, which is $1,400 little than the existent model. The highest starting terms volition beryllium $24,995, with further trims successful between. The lone Chevrolet conveyance little costly than the Trax is the overmuch smaller Spark hatchback, which starts astatine nether $15,000. All pricing includes mandatory destination charges.

The redesigned Trax is expected to spell connected merchantability adjacent spring. It volition beryllium produced astatine a GM works successful South Korea, wherever the existent exemplary is built.

The conveyance volition beryllium powered by a 1.2-liter turbocharged, three-cylinder motor that volition nutrient a GM-estimated 137 horsepower and 162 pound-foot of torque. Standard and optional add-on features connected the redesigned Trax see larger power and accusation screens, wireless Android Auto and Apple CarPlay, progressive sound cancellation, automatic exigency braking, unsighted portion monitoring and adaptive cruise control.

The 2024 Trax features styling that debuted connected the midsize 2019 Chevrolet Blazer and reappeared connected the Chevy Trailblazer, different compact crossover. The Trax is longer, little and wider than the existent exemplary — much successful enactment with the pricier Trailblazer.

Executives expect the redesigned Trax to assistance successful increasing the brand's much than 10% marketplace stock successful the smaller crossover segment. Chevrolet expects the redesigned Trax to go the 3rd bestselling conveyance successful the brand's lineup, down the Silverado full-size pickup and compact Equinox crossover. Those vehicles typically merchantability hundreds of thousands of units a year.

"We forecast a batch of maturation here," said Steve Majoros, vice president of Chevrolet marketing. "There's inactive a batch of radical who privation a car of this benignant of size, proportionality and terms point."

GM connected Wednesday didn't announced immoderate electrical oregon hybrid models, contempt the company's plans to exclusively connection electric vehicles by 2035.