GM's new GMC Sierra EV offers traditional truck buyers an upscale electric alternative to the Hummer

General Motors unveiled its latest electrical pickup, the caller electrical GMC Sierra, and began taking reservations for a fully-loaded $107,000 version, called Sierra EV Denali Edition 1, connected Thursday.

The automaker expects to statesman shipping the Edition 1 successful aboriginal 2024 and to adhd lower-priced versions of the Sierra EV — starting astatine astir $50,000 — aboriginal that year.

It says the pickup volition connection buyers thing antithetic erstwhile it begins arriving astatine dealers, adjacent though it shares overmuch of its exertion with GMC's Hummer EV pickup and SUV and the upcoming Chevrolet Silverado EV.

One of the biggest differences betwixt the GMC's chaotic Hummer EV and the caller electrical Sierra mightiness beryllium the caller truck's accepted pickup shape. GMC marque main Duncan Aldred said that's portion of GM's strategy.

"It's going to pull antithetic customers, much accepted motortruck buyers, whereas the Hummer EV has been attracting radical from each brands, radical retired of exotic sports cars, for example," Aldred said during a media briefing connected Thursday. "With the Hummer EV, we recovered that 70% of customers with reservations are caller to EVs, and astir 75% of them are caller to the GMC brand."

"This is going to person a antithetic feel, truly entreaty to the loyalists," helium said.

Like the Hummer pickup and the Silverado, the GMC Sierra EV volition person astir 400 miles of range, fast-charging capabilities, and the four-wheel "crab walk" steering that has go a fashionable diagnostic with aboriginal Hummer owners.

But dissimilar the Silverado, which volition beryllium offered initially successful a "Work Truck" variant for astir $40,000 with higher-priced versions to follow, GMC volition pb with the astir costly mentation of its caller Sierra EV.

Highlights of the Sierra EV Denali Edition 1 see a "max powerfulness mode," which volition present an estimated 754 horsepower and 785 pounds-feet of torque; a mentation of GM's Super Cruise hands-free road driving strategy that works with a trailer; 800-volt fast-charging capableness that volition adhd up to 100 miles of scope successful conscionable 10 minutes with a 350-kilowatt accelerated charger; and immoderate clever retention options that instrumentality vantage of the Ultium EV architecture's level floor.  

Echoing a fashionable diagnostic of rival Ford's electric F-150 Lightning pickup, the Sierra EV volition beryllium capable to service arsenic a mobile powerfulness source, with 10.2 kilowatts of powerfulness disposable done up to 10 outlets and the quality to powerfulness a location for respective days during an outage.

Aldred said that portion the Edition 1 is expensive, aboriginal Sierra EVs volition beryllium priced to vie with rivals similar the Lightning, which starts astatine astir $52,000. Another rival, the smaller Rivian R1T pickup, starts astatine $73,000.

"The mean light-duty [internal combustion] Sierra contiguous transacts astatine an mean of $65,000, and the conception [average] is conscionable beneath $60,000," Aldred said. "That means we'll beryllium putting a Sierra EV into the bosom of the pickup segment."

While the high-priced Edition 1 should make beardown nett margins for GM, the lower-priced versions volition beryllium cardinal to the company's program to rapidly ramp up income of EVs successful the mediate of the decade portion remaining profitable. CEO Mary Barra has said that GM volition modulation afloat to EVs by 2035.

General Motors volition study its third-quarter results earlier the U.S. markets unfastened connected Tuesday.