Americans are readying to walk an mean of $115 connected Super Bowl Sunday this year, an summation of 31% from 2022's mean of $88, according to a recent survey from LendingTree of 2,008 U.S. consumers ages 18 to 77.
This year, six-figure earners program to walk the astir connected the game, astatine an mean of $246. Parents with children younger than 18 ($204) and millennials ($176) besides apical the database of biggest spenders.
Members of Generation Z (ages 18 to 26) program to summation their spending, with 30% indicating they volition walk much connected the Super Bowl this twelvemonth than past year. Conversely, 23% of millennials (ages 27 to 42) program to walk little connected this year's game. Baby boomers are astir apt to support their budget, with 73% expecting to walk the aforesaid magnitude arsenic they did successful 2022.
Americans volition not lone boost their wide spending, but volition besides summation the sizes of their ticker parties and betting activities, the survey information shows.
Let's instrumentality a look astatine what they're spending on.
Watch parties
The emergence successful spending mightiness beryllium attributed to Americans' summation successful ticker parties for this year's Super Bowl betwixt the Philadelphia Eagles and the Kansas City Chiefs.
Although 52% of Americans program to ticker the crippled from home, 20% program to big ticker parties, up 82% from 2022. Parents with children nether 18 and members of Gen Z apical the database of those astir apt to big this year, astatine 26% and 24%, respectively.
This summation demonstrates Americans' continued instrumentality to normalcy pursuing the tallness of the Covid pandemic arsenic much radical instrumentality to the time-old contented of watching shot with their household and friends.
Game purchases
Generally, 66% of American consumers volition beryllium spending their wealth connected nutrient and drinks for the game.
Other fashionable purchases see covering oregon accessories (17%), decorations (12%), streaming subscriptions for crippled entree (10%) and physics instrumentality similar speakers oregon a projector (7%), according to LendingTree.
Gen Zers, among those astir apt to big this year, program to marque respective game-related purchases: 18% program to acquisition a streaming work to ticker the crippled and 14% program to bargain physics equipment.
Gambling
As sports betting has go legalized crossed dozens of states, much Americans are readying to get successful connected the action. Nearly 40% are readying to stake connected the game, up 30% from past year. However, participants mostly bash not program to wage large money. Only 37% program to stake $100 oregon more.
Of those placing bets, 64% volition spot them betwixt friends and family, portion 49% program to usage gambling websites oregon apps. It appears immoderate radical program to bash both.
American bettors disagree connected what they program to enactment wealth connected this year: 14% volition stake connected the last people betwixt the Eagles and the Chiefs, 11% volition spot a parlay bet, 7% volition stake connected the coin flip and 6% volition spot bets connected the game's related entertainment.
While 72% of Americans would alternatively stake connected the Super Bowl crippled itself, 28% similar to wager connected the 2023 Puppy Bowl.