How McDonald’s won over China

McDonald's is 1 of the world's largest edifice chains, drafting 60 cardinal customers regular astatine much than 40,000 locations worldwide. And it's astir to get adjacent bigger.

The accelerated nutrient elephantine plans to unfastened 1,900 caller restaurants this year, astir fractional of them successful China, McDonald's CFO Ian Borden told analysts connected an net telephone successful January.

McDonald's got its commencement successful China successful the aboriginal '90s. Today, the concatenation has much than 4,500 restaurants successful mainland China and Hong Kong with sizeable country for growth.

But it has faced headwinds on the mode including lockdowns owed to Covid-19 and contention from rivals similar Yum Brands-owned KFC.

Even still, China is McDonald's second-largest marketplace by store count, down the U.S. So however did the Illinois-based burger associated find occurrence successful a state known for its emotion of pork?

Watch the video to larn more.