In the fight against slowing growth, Netflix and its rivals are all in this together

For the past 3 years, the planetary media and amusement manufacture has been defined by the streaming wars. Each media institution created a streaming work to compete. Only the strongest would survive, the communicative went. The losers would consolidate oregon die.

Last year, the streaming wars didn't end, but a metaphorical meteor approached the amusement satellite successful the signifier of slowing growth. For the archetypal clip ever, Netflix mislaid subscribers. Its shares fell much than 60%. Disney, Comcast portion NBCUniversal, Paramount Global and Warner Bros. Discovery had besides transformed their businesses to revolve astir streaming, truthful their stocks fell dramatically too.

Media companies inactive duke it retired for deed shows, advertizing dollars and, ultimately, eyeballs. But ideate what would hap connected Earth erstwhile facing an apocalypse: Land wars would go little important. They mightiness adjacent stop. The menace of wide demolition becomes the communal enemy.

That's what Netflix's latest quarterly net report suggests. Netflix added 7.7 cardinal streaming subscribers successful the 4th quarter, blowing retired expert estimates, which were person to 5 million. Netflix's shares roseate much than 6% aft hours.

Previously, large quality for Netflix was atrocious quality for bequest competitors competing with Netflix. Those days are over. Now, the manufacture bands together. Disney, Comcast, Paramount Global and Warner Bros. Discovery each roseate somewhat aft Netflix's report.

Read more: Netflix laminitis Reed Hastings is giving up his CEO role

Media companies have, astatine slightest momentarily, recovered themselves warring against a communal force – streaming subscriber fatigue. Wall Street doesn't similar sagging growth.

Netflix's large 4th doesn't yet see results from forcing password sharers to pay, a process that volition footwear into cogwheel soon. That's much bully quality for Netflix and the manufacture astatine large, which tin travel Netflix's lead. Netflix said it expects subscriber maturation successful the archetypal 4th to beryllium little than the 4th fourth for wide seasonality reasons, but it expects maturation successful the 2nd 4th owed to much customers signing up alternatively than losing the work arsenic Netflix cracks down connected sharing passwords.

The aged media satellite was defined by Netflix disrupting the bequest industry. Now, arsenic Netflix goes, truthful goes the media world. A set of brothers. Sort of.

WATCH: Netflix banal jumps aft subscriber beat