Intel drops as Apple moves to its own silicon on all computers

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Apple CEO Tim Cook attends Apple's "Ted Lasso" play 2 premiere astatine Pacific Design Center connected July 15, 2021 successful West Hollywood, California.

Emma McIntyre | WireImage | Getty Images

Intel shares fell connected Monday arsenic Apple said an upcoming Mac Pro machine volition see a caller homemade chip, representing the completion of the company's effort to bring its ain processors crossed its PC lineup.

The M2 Ultra, which volition powerfulness the caller laptop, is up to 3 times faster than the speediest Intel-based Mac Pro. At Apple's Apple's Worldwide Developer Conference connected Monday, Jennifer Munn, manager of engineering programme management, called the M2 Ultra "a monster of a chip."

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Apple launched its archetypal machine chip, the M1, successful 2020.

Apple silicon is "a antithetic benignant of competition," erstwhile Intel enforcement Gregory Bryant said astatine a 2021 Evercore conference. "It truly wasn't arsenic overmuch of the silicon arsenic it was astir the developer ecosystem and unifying this basal of developers and applications that they person connected the iPhone and the iPad and bring it to the Mac. So I deliberation that was inevitable."

The Mac Pro containing the caller spot volition travel with 192 GB of memory, Apple said. The machine volition commencement astatine $6,999.

In summation to Apple, Intel is facing heightened contention from AMD, which has been gaining marketplace stock successful PC and information halfway chips, and Nvidia, whose processors are becoming much fashionable for moving artificial-intelligence models.

Apple had astir 9% marketplace stock of planetary PC shipments successful the archetypal quarter, exertion manufacture researcher Gartner said successful April. But the PC manufacture has been shrinking, with full shipments falling 30% twelvemonth implicit year. Apple's Mac gross successful the latest 4th fell 31% to $7.17 billion.

Intel shares were down 3.9% to $30.09 arsenic of aboriginal day New York time.

WATCH: Apple introduces M2 Max, Pro and Ultra chips

Apple introduces M2 Max, Pro and Ultra chips

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