Jeep reveals its most expensive Wrangler SUV ever, topping $115,000

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Rubicon 20th Anniversary Level II by American Expedition Vehicles (AEV) upfit for 2023 Jeep Wrangler Rubicon 392

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CHICAGO – Jeep connected Thursday revealed its astir costly Wrangler SUV ever, topping much than $115,000.

The limited-edition conveyance is the 2023 Wrangler Rubicon 392 20th Anniversary with heavy-duty off-road parts customization from upfitter American Expedition Vehicles.

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Only 150 of the AEV SUVs volition beryllium produced arsenic portion of a broader 20th Anniversary postulation of Wrangler's fashionable Rubicon model. Automakers specified arsenic Stellantis, Jeep's genitor company, person of precocious been investigating their pricing powerfulness connected high-end and special-edition models.

"We're investigating a antithetic level for definite but the aftermarket is doing that now," Jim Morrison, elder vice president and caput of Jeep marque North America, told CNBC during an interrogation astatine the Chicago Auto Show. "Capability is the king for Wrangler, and we're seeing it happening a batch much and we're blessed to beryllium a portion of it."

The 2023 Jeep Wrangler Rubicon 4xe 20th Anniversary Level II variation with American Expedition Vehicles (left) and the 2023 Wrangler Rubicon 392 20th Anniversary variation astatine the 2023 Chicago Auto Show.

Michael Wayland/CNBC

Jeep owners much than immoderate others successful the automotive manufacture are well-known for adding monolithic amounts of accessories and aftermarket parts to their SUVs.

The caller conveyance is powered by a V8 motor with 470 horsepower and 470 pounds-feet of torque that tin accelerate 0-60 mph successful astir 4.5 seconds, according to the company.

Off-road parts see 37-inch tires and peculiar AEV lights, bumpers, skip plates, shocks and different instrumentality for scaling rocks and different unsmooth terrain.

The record-breaking $115,668 terms tag is for the Jeep-AEV vehicle. The 2023 Wrangler Rubicon 392 20th Anniversary vehicle, without the other off-roading capability, starts astatine $94,485. A plug-in hybrid electrical mentation of the 20th Anniversary Wrangler Rubicon SUV starts astatine $71,380. All pricing includes mandatory logistics and destination fees.

All of the vehicles diagnostic special-edition styling and badging for the 20th Anniversary of the Rubicon models, which are named aft a renowned way successful California. They besides see a caller seven-slot grille, beadlock-capable wheels, 83-piece instrumentality kit and different features.

Ordering for the vehicles volition statesman aboriginal this month, according to Jeep. They are expected to get successful Jeep dealerships during the 2nd quarter.

The 2023 Jeep Wrangler Rubicon 4xe 20th Anniversary Level II variation with American Expedition Vehicles (AEV) was revealed Feb. 9, 2023 astatine the Chicago Auto Show.

Michael Wayland/CNBC

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