Jesus Trivino Helps ‘Tell The Stories Of The Latinx Community’ With Tidal’s Latinx Heritage Month

Latinx Heritage Month comes to a rousing decision connected Oct. 15, but earlier it happens, immoderate of the biggest names successful the euphony country are celebrating the adjacent genre of stars. Bad Bunny and Maluma teamed with Tidal to curate a brace of playlists, but arsenic Jesus Trivino, the Senior Director of Global Latin Culture & Content astatine TIDAL, tells HollywoodLife, that’s conscionable the start. “My passionateness for telling the stories of the Latinx assemblage blossomed successful my upbringing and has followed maine each the mode done my vocation astatine TIDAL,” says Trivino. “We’re specifically emphasizing Latina artists this twelvemonth done our caller Tmrw playlists.”

Bad Bunny’s playlist was a accidental to elevate immoderate up-and-coming pistillate artists of the genre, similar Villano Antillano, Young Miko, paopao, Cita, and Keysokeys. He besides mixed successful immoderate established artists, similar Rosalía (whose Motomami is presently the most critically-acclaimed medium of 2022, according to Metacritic.) Maluma’s playlist highlights artists similar Shakira, Jennifer Lopez, Becky G, and Anitta.

Today (Oct. 5), Tidal released “The State of Reggaeton Music Today,” a speech with Jesus Trivino connected however reggaeton has and continues to alteration the people of planetary music. The treatment besides focuses connected however the genre’s popularity puts Latin euphony connected the representation and elevates the culture. RISING creator paopao joined the speech to sermon the genre’s interaction from her perspective. (For those who missed it, perceive to TIDAL’s Twitter Spaces for a signaling of the chat.)

At the commencement of Latinx Heritage month, Tidal began releasing the Tmrw playlists that spotlighted specified subgenres arsenic Reggaeton, Dembow, Regional MX, Latin Trap, and Salsa. This was a mode for listeners to larn astir the Latina artists making waves successful the genre.

“We cognize our TIDAL assemblage loves discovering caller artists, and these playlists are a postulation of the artists leaving their people connected the genre,” says Trivino. “We besides invitation our listeners to enactment tuned for our upcoming speaking events featuring Latinx artists opening up astir intelligence wellness wrong the genre and Latinx communities. We anticipation you articulation TIDAL and immerse yourself successful the affluent Latinx civilization that continues to interaction our world.”

Before the period ends, TIDAL – done TIDAL Magazine – plans connected releasing a sit-down interrogation with Los Tigres del Norte, the legendary Mexican group, arsenic they observe 25 years of the seminal Jefe de Jefes and their interaction connected Latin music. That interaction – and the wide power of Latinx euphony — volition resonate connected TIDAL and the euphony satellite good beyond the month.