Kevin Bacon & Metro Boomin Prove You’re A ‘Six-Pack Away’ From Anyone In Budweiser’s Super Bowl Ad

“Who drinks Budweiser? You cognize the type,” narrates Kevin Bacon at the commencement of Budweiser’s commercial for Super Bowl LVII. In the ad, titled “Six Degrees of Budweiser,” a single-six battalion gets shared with radical from each walks of life, each hard astatine enactment grinding their mode to the adjacent level of their idiosyncratic and/or nonrecreational success. The commercialized celebrates “those who don’t backmost down,” arsenic Kevin says, “and the ones who don’t quit.” Cue Metro Boomin successful his studio, putting unneurotic the adjacent large hep blistery deed earlier taking a Budweiser break.

“They accidental each radical are six degrees of separation distant from each other,” narrates Bacon arsenic the Budweiser gets passed to a backyard barbecue. “But immoderate are conscionable a six-pack away. The radical who stock the aforesaid tone stock the aforesaid beer.” The commercialized ends with that iconic tagline: “This Bud’s for you.”

“The happening astir Super Bowl ads is that you person 30 seconds to get radical to consciousness thing – to laugh, to cry, to beryllium inspired,” Kevin Bacon said successful a press release with the ad. “I loved bringing backmost the six degrees conception for this year’s Super Bowl because, astatine its core, the conception has ever been astir connection. I was particularly drawn to the ending erstwhile a Budweiser is handed to the camera, and I say, ‘This Bud’s For You.’ I deliberation this advertisement is going to instrumentality with people.”

Metro Boomin (Budweiser)

While we don’t get to spot Kevin, those who bash look successful it. Metro Boomin is featured moving alongside PineappleCITI, a singer/rapper who pulled herself backmost connected her feet – virtually – aft an mishap near her incapable to locomotion for 2 years. Robert Moran, a operation idiosyncratic with the Steedle Brothers Company, hosts the BBQ. He’s moving hard to support his father’s bequest of craftsmanship live pursuing his unexpected death. Theophilos Okuribido runs the nutrient motortruck and launched Fry Day, wherever helium shares bully nutrient with his community. On the hoops court, we spot Damian Young playing for the Hometown Heroes. And there’s Laura Estra, who co-founded a assemblage radical during the pandemic focused connected strengthening assemblage ties erstwhile it felt everything was coming apart.

Budweiser

“Throughout Budweiser’s history, the marque has championed the American tone – the values and ideals that link each our consumers nary substance wherever they unrecorded oregon what they do,” said Kristina Punwani, Head of Marketing, Budweiser, successful that property release.

“In bringing backmost our iconic tagline, ‘This Bud’s For You,’ we are besides evolving the meaning down the phrase,” continues Punwani, “from thing that utilized to signify the extremity of the enactment time to a mantra that embodies the modern user and each their broadside hustles, passionateness projects, and vocation successes. We are going to proceed this absorption connected intentional and authentic connections with our assemblage astir topics and passionateness points that substance astir to them, similar sports and euphony successful 2023 and beyond.”

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