Kim Kardashian launches private equity firm, becoming latest celeb to enter the investment industry

Reality TV prima Kim Kardashian launched a backstage equity fund, Skky Partners, which she co-founded with Jay Sammons, a erstwhile spouse astatine the concern steadfast Carlyle Group.

"Together we anticipation to leverage our complementary expertise to physique the adjacent procreation Consumer & Media backstage equity firm," Kardashian wrote connected Twitter.

Alongside investing successful user and media companies, the steadfast volition besides people the hospitality, luxury and integer and e-commerce sectors, Skky Partners tweeted.

It said it would prosecute power and number investments successful these industries.

Kardashian and Sammons, who antecedently ran the Carlyle Group's planetary consumer, media and retail part and near the institution successful July, volition service arsenic co-founders and co-managing partners, with Sammons moving regular operations astatine the firm. Sammons has antecedently worked with planetary brands similar Supreme, Beats by Dr.Dre, Vogue, McDonald's China and Moncler, according to his LinkedIn profile.  

Kardashian's parent and long-time manager, Kris Jenner, is besides a spouse astatine the caller firm. On Twitter, she said she was "proud, honored and excited" astir joining the firm.

Skky Partners did not instantly respond to a CNBC petition for comment.

Kardashian primitively became celebrated connected world TV amusement "Keeping Up with the Kardashians," which ran from 2007 until 2021. She present stars successful the spin-off amusement "The Kardashians" and has 329 cardinal followers connected Instagram.

With the motorboat for Skky Partners, Kardashian has go the latest personage to articulation the backstage equity and task superior industry, joining the likes of Leonardo DiCaprio, Gwyneth Paltrow and Serena Williams.

Tennis prima Williams' task superior steadfast Serena Ventures raised $111 cardinal successful March and has invested successful implicit 50 companies worthy a full of much than $14 cardinal since it was founded successful 2014. This includes online learning level MasterClass and societal audio app Clubhouse.    

Kardashian already has a way grounds arsenic a palmy entrepreneur. Her shapewear marque Skims was valued astatine $3.2 cardinal successful January, portion her make-up marque KKW gained wide popularity aft launching successful 2017. In June, the entrepreneur rebranded KKW to SKKN arsenic the institution shifted from make-up to tegument care.

This is besides not the archetypal clip Kardashian has publically spoken astir concern and investing. In 2021, the prima posted advertisements for cryptocurrency connected her Instagram account, which had astir 228 cardinal followers astatine the time. She has since been sued by investors of the cryptocurrency she promoted, EthereumMax. The people action, which was filed earlier this year, claims that Kardashian and different celebrities who promoted the token collaborated with its creators to "misleadingly beforehand and sell" it.