If you wanted a peek astatine a timeline wherever Kris Jenner didn’t usage her concern caput to found the Kardashian-Jenner empire and pursued beingness as a supermodel, look nary further than the images christening Kourtney Kardashian Barker arsenic the caller ambassador for boohoo. Kourtney, 43, announced the motorboat of her caller run with the sustainable manner enactment connected Tuesday (Sept. 6), and the Poosh laminitis showed wherever she gets her bully looks from. When Kourt rocks abbreviated hair, she looks similar the spitting representation of Kris, 66, specifically with the achromatic dress. One couldn’t beryllium faulted for reasoning Kris had landed the ambassador role, alternatively of her eldest daughter.


“When Boohoo archetypal approached maine to collaborate connected a line, I was acrophobic astir the effects of the fast-fashion manufacture connected our planet,” Kourt said successful a statement accompanying the concern announcement. “Boohoo responded with excitement a tendency to incorporated sustainable practices into our line. It’s been an enlightening acquisition speaking straight with manufacture experts. I’m grateful for the accidental to usage my level to thrust conversations that pb to ongoing alteration and usage my dependable to stock actionable tips with consumers connected however we tin play our ain part.”

“There’s inactive tons of enactment to beryllium done and improvements to beryllium made,” she added, “but I genuinely judge that immoderate advancement we tin marque erstwhile it comes to sustainability is simply a measurement successful the close absorption and volition unfastened up the speech for aboriginal advancements.” The archetypal of the 2 Kardashian Barker x boohoo collections volition see 46 pieces with prices that are “accessible to all,” per the announcement. The postulation volition besides see BooHoo’s archetypal foray into vintage wear.
“We are delighted to beryllium moving with Kourtney,” said Carol Kane, the Co-Founder and Executive Director for boohoo Group. “We each cognize there’s an biology and societal outgo to producing clothes, but determination are ways the manner manufacture tin beryllium smarter. boohoo has taken the bold determination to perceive to our customers erstwhile they archer america they privation to marque much sustainable choices, but that the jargon makes it hard to truly recognize what their options are.”