Lego sales jump 17% in first half of 2022, boosted by Star Wars and Harry Potter sets

Lego income are gathering connected pandemic-era growth, boosted by fashionable sets from Lego Star Wars and Lego Harry Potter.

On Wednesday, the privately held Danish toymaker said gross during the archetypal six months of the twelvemonth jumped 17%, reaching $27 cardinal Danish krone, oregon astir $3.5 billion.

Lego was among the artifact companies that saw monolithic gains during the pandemic, arsenic consumers of each ages gravitated toward its gathering sets for entertainment.

CEO Niels Christiansen touted the company's divers enactment of toys and their entreaty crossed generations for the continued income surge.

"It is the broadest 1 we ever had," Christiansen said of Lego's existent portfolio. "It's preschool, it's kids, it's girls and boys, it's teens, it's adults — it's really crossed the committee that the portfolio is ace strong."

In summation to top-selling Star Wars and Harry Potter models, Lego has seen beardown show successful its homegrown Lego Technic and Lego City.

"I deliberation that we marque definite we pat into antithetic passionateness points," Christiansen said. "You tin bargain a Formula One car oregon a Ferrari, oregon you tin person a Duplo acceptable that fits successful your bathtub."

Lego's beardown net results travel contempt a bid of planetary headwinds including warfare successful Ukraine, store and mill shutdowns successful China owed to the Covid-19 pandemic and rising ostentation associated with costs of earthy materials, vigor and freight.

Christiansen said beardown income person allowed the institution to travel retired up of these fiscal difficulties. Net nett betwixt January and June 30 reached $6.2 cardinal Danish krone, oregon astir $802 million, fundamentally successful enactment with year-earlier levels. During the aforesaid play past year, Lego generated nett net of $6.3 cardinal Danish krone, oregon astir $812 million.

The institution besides has been reaping the benefits of opening stores successful caller markets, peculiarly successful China. During the archetypal fractional of the year, the institution opened 66 shops worldwide, including 46 successful that region.

"We're making rather important investments successful our mill successful China, arsenic well," Christiansen said. "Right now, we're expanding molding and packing and warehousing capableness determination to besides prolong maturation coming forward."