Lil Baby Teams Up With Axe To Update Your Style & Sense Of ‘Luxury’ With The New Fine Fragrance Collection

While definite things volition ever stay symbolic of richness – a golden watch, a vessel of champagne – the conception of “luxury” needs to beryllium freshened up from clip to time. For example, the high-end vessel of cologne oregon perfume your grandparents utilized whitethorn not bash the instrumentality anymore. Enter Lil Baby, teaming with Axe to present the caller G.O.A.T. of fragrances. Premiering connected HollywoodLife, the ocular sees a multi-limbed Lil Baby crook those aged accepted perfumery shops connected their caput with the instauration of the AXE Fine Fragrance Collection.

“Yo,” shouts a four-limbed Lil Baby to a radical of shoppers. “Gotta effort this caller AXE. It’s the Fine Fragrance G.O.A.T.” With a fewer sprays of AXE’s caller scents – Blue Lavender, Aqua Bergamot, and Golden Mango – the drab aged buying halfway becomes a vivid metaverse, wherever everyone levels up – from the affluent woman buying with her canine to adjacent the mannequins. Set to Lil Baby’s “Drip Too Hard,” the ocular (directed by Mike Diva, the manager down immoderate of Saturday Night Live’s shorts) is an detonation of sights and sounds — which volition person you acceptable to odor the caller AXE Fine Fragrance Collection.

“This is the freshest happening AXE has ever done,” Lil Baby shares with the motorboat of the caller campaign. “The Fine Fragrance Collection has maine feeling similar I’m wearing the finest of good colognes. That’s wherefore it’s the caller GOAT.”

(AXE)

“We acceptable retired to make caller caller symbols of luxury. To make thing that genuinely didn’t look similar thing other retired there. If you’re going to motorboat the G.O.A.T. you can’t beryllium shy,” said Mik Manulik, Creative Director astatine The Martin Agency, the institution down the caller campaign. “We pulled from anime, gaming, music, and modern creation and wove them unneurotic to bring to beingness a visually stunning satellite of caller luxury. One that perfectly represents the caller Fine Fragrance Collection.”

(AXE)

The run isn’t conscionable hype. AXE said that their caller scents were formulated by Givaudan and Firmenich, immoderate of the world’s apical perfumers. The marque besides said that successful a unsighted odor test, its Fine Fragrance Collection “beat retired premium fragrances from Chanel, Versace, and Ralph Lauren – with 73 percent of guys saying they’d regenerate their existent cologne with AXE Fine Fragrance.” Fans present person a accidental to bash just that with AXE’s Fine Fragrances – connected shelves and disposable astatine Walmart.com now.

As for Lil Baby, helium dropped It’s Only Me, his 3rd workplace album, successful October 2022. His adjacent large quality volition beryllium astatine New York City’s Governors Ball Music Festival connected June 9.

Click to Subscribe to Get Our Free HollywoodLife Daily Newsletter to get the hottest celeb news.