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LIV forced into embarrassing broadcast backflip - CtrlF.XYZ

LIV forced into embarrassing broadcast backflip

2 years ago 127

Golfweek is reporting that Saudi-funded LIV Golf, without a U.S. tv woody during its inaugural season, is adjacent to an statement to bargain clip connected Fox Sports 1 successful the US.

Golfweek cited aggregate sources it did not place successful saying the statement is inactive being finalised.

It would spell against what Greg Norman, the CEO and commissioner of LIV Golf, told a Chicago vigor presumption 2 weeks agone erstwhile helium said, “We’re talking to 4 antithetic networks, and unrecorded conversations wherever offers are being enactment connected the table. They tin spot what we’re delivering.”

Fox Sports to declined comment.

Networks typically wage a rights interest to broadcast a sport. The PGA Tour, for example, this twelvemonth began an expanded media rights woody for its tournaments to beryllium shown connected CBS, NBC, Golf Channel and ESPN+. The nine-year woody is worthy an estimated $7 billion.

In this case, LIV Golf would wage for the clip slot and beryllium liable for the outgo of accumulation and immoderate advertizing to beryllium sold. In immoderate time-buy cases, the woody includes a fewer promotional spots to fto viewers cognize erstwhile it volition beryllium aired.

But immoderate deal, adjacent a clip buy, would springiness LIV Golf what it desperately needs — TV viewership connected an American linear channel. The league already has paid tremendous signing fees — immoderate reported successful the $230 cardinal scope — to pull players, and each tourney offers $38 cardinal successful prize money. It does not person immoderate disposable firm support.

Getting the large networks seemed to beryllium a agelong changeable due to the fact that of their existing agreements with the PGA Tour and the animosity betwixt the rival circuits, on with the root of LIV Golf’s heavy pockets — Saudi Arabia’s sovereign wealthiness money — that brought protests to immoderate tournaments staged successful the United States implicit the summer.

LIV Golf has been shown lone connected its YouTube channel, Facebook and its website, and viewership numbers person been modest.

The bid is playing adjacent period successful Thailand and Saudi Arabia earlier ending its inaugural play adjacent Miami for a $76 cardinal squad championship. The 54-hole lawsuit has been moved to a Sunday conclusion.

It was not wide if immoderate tv woody would commencement successful Miami from Oct. 28-30 oregon hold until 2023, erstwhile LIV Golf has said it would person a afloat schedule. The 2023 docket is not apt to beryllium released until November.

If the clip bargain is with FS1, determination could beryllium problems with September and October erstwhile the cablegram web has a dependable fare of assemblage shot connected Saturdays.

Golfweek reported LIV wanted a rights interest for the 2nd twelvemonth of immoderate woody and a guaranteed clip slot, but Fox wasn’t interested.

LIV Golf launched successful aboriginal June and present has 12 of the apical 50 players successful the satellite ranking, astir notably Dustin Johnson, Bryson DeChambeau, Brooks Koepka, Phil Mickelson and Cameron Smith, who officially joined LIV Golf a period aft winning the British Open.

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