Meta exploring a new social network that could compete with Twitter

Meta is exploring a caller decentralized, text-based societal web that could vie with Elon Musk's Twitter.

Tech newsletter Platformer reported that the project, codenamed P92, would beryllium built arsenic a stand-alone app, but that users would log successful utilizing their Instagram credentials. The determination could assistance Meta pull immoderate of the Twitter users who are looking for alternatives aft Musk took implicit and changed immoderate of the site's rules.

"We're exploring a standalone decentralized societal web for sharing substance updates," a Meta spokesperson told CNBC connected Friday. "We judge there's an accidental for a abstracted abstraction wherever creators and nationalist figures tin stock timely updates astir their interests."

The effort by Meta would grow its offerings beyond Facebook, WhatsApp and Instagram, and into a abstraction that has been dominated by Elon Musk's Twitter. The task is being led by Instagram caput Adam Mosseri, Platformer said.

Decentralized societal networks, similar Mastodon oregon Jack Dorsey-backed Bluesky, trust connected idiosyncratic servers which usage a azygous protocol, avoiding centralized power of contented and imaginable censorship.

It isn't wide however agelong Meta has been moving connected the P92 product, oregon whether the institution has moved into the improvement process. Moneycontrol, which archetypal broke the story, cited a idiosyncratic acquainted with the substance who said the thought was inactive a "work-in-progress."

Meta is besides exploring integrations with existing societal networks similar Twitter oregon Mastodon, successful portion relying connected a protocol called ActivityPub, Moneycontrol reported.