Meta is rolling out a new paid verification subscription service for Instagram and Facebook users

Meta is rolling retired a caller paid verification subscription work called Meta Verified, CEO Mark Zuckerberg announced successful an Instagram update Sunday.

For $11.99 a period connected the web and $14.99 a period connected iOS, users connected Meta's Instagram and Facebook platforms volition beryllium capable to taxable their authorities ID and get a bluish verification badge. The work volition beryllium introduced successful Australia and New Zealand this week, and much countries volition follow, Zuckerberg said.

"This caller diagnostic is astir expanding authenticity and information crossed our services," Zuckerberg wrote successful the post.

Meta has historically granted verification to notable users similar politicians, executives, members of the property and organizations to awesome their legitimacy. The company's caller subscription work is akin to Twitter's revamped work called Twitter Blue, which besides grants users a verification badge if they wage a monthly fee.

Twitter launched its updated Twitter Blue subscription work successful December aft the company's caller proprietor Elon Musk pulled and delayed the archetypal motorboat successful November. The Tesla and SpaceX CEO, who acquired Twitter for $44 cardinal successful October, has said the caller verification strategy volition be "the large leveler" and springiness "power to the people."