Meta rolls out first feature update to Threads since launch earlier this month

Instagram Threads, the Twitter clone that Meta launched 2 weeks ago, is being updated to see caller features, including a follows tab.

Cameron Roth, a bundle technologist for Instagram, shared a Threads post connected Tuesday, announcing additions to the app arsenic portion of an update to Apple's iOS.

The follows tab volition presumably marque it easier for radical to spot who is pursuing them. Users volition besides beryllium capable to entree a construe fastener to work substance successful different languages and much easy work posts from radical they don't follow. Roth said that the iOS update includes immoderate bundle bug fixes and loading improvements.

Threads was an instant deed for Meta, which reported a record 100 cardinal sign-ups in conscionable 5 days, eliciting antiaircraft responses from Twitter laminitis Elon Musk and caller CEO Linda Yaccarino. However, information from Sensor Tower and Similarweb showed that the work saw immoderate dropoff successful maturation and engagement the pursuing week.

Advertisers told CNBC that they're hoping for Threads to incorporated much features similar chronological feeds and the quality to hunt for hashtags, which could assistance them make amended advertisement campaigns erstwhile Meta opens up that opportunity.

In a abstracted Threads station connected Tuesday, Roth said regarding the update that users "may request to restart your app to spot immoderate of these oregon different hold until the extremity of the day!"

"We usage a strategy of server-delivered flags which tin instrumentality awhile to afloat release," helium wrote.

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