“This is an assignment,” Michelle Williams confidently tells HollywoodLife astir “Candy Corn Love,” her caller anthem for the much-maligned Halloween candy. The song, arriving contiguous (Sept. 8), is simply a solemnisation of Michelle’s emotion of BRACH’S Candy Corn aft decades of yellow-orange-white slander. “You know, erstwhile you’re 7 years old, you’re ne'er reasoning you’re gonna pb the complaint 1 time for candy corn,” she says. “But erstwhile you basal for what you love, definite assignments and purposes and calls to enactment conscionable hap to travel your way. And truthful I’m acceptable to pb it nary substance what.”
“Candy Corn Love” is an unabashed emotion for BRACH’S Candy Corn, showcasing Michelle’s earthy charisma and charm. She has imbued the anthem with the aforesaid joyous vibe she people effuses, which was by design. “They accidental you get much bees with honey,” she tells HollywoodLife, “and that’s what candy maize is — conscionable arsenic saccharine arsenic honey. It tastes similar honey!”
“This is truthful hilarious for maine to beryllium talking astir a emotion matter with candy corn,” she admits, “but candy maize has been saccharine to me. So wherefore not beryllium saccharine to candy corn? And wherefore not fto radical beryllium like, ‘okay, fto maine spot what Michelle is talking about.'”

“It was astir 2 years agone that I decided I was going to instrumentality a accidental and beryllium large and arrogant astir my emotion for candy corn,” she shares. “And past this concern happens like,’ bro, hold a minute. Now, are y’all serious?’ And it took maine 5 minutes to constitute the opus due to the fact that I emotion it truthful much. I emotion it truthful much. It puts a grin connected my face.
“Fall — the play of autumn — benignant of makes maine bittersweet due to the fact that it’s the extremity of summer,” she says. “It’s the extremity of summer. Then, you got thing truthful agleam and saccharine that I look guardant to. I’m like, ‘I don’t attraction astir the upwind outside. I virtually got thing that’s sweet. I’m good. I’m good. So, bring it on, fall!”

For those who stock Michelle’s enthusiasm, BRACH’S is moving a #TeamCandyCorn contest. From present until Oct. 6, fans who enactment volition beryllium HalloWinning ™ spooktacular prize packs specified arsenic a year’s proviso of candy corn, one-of-a-kind swag for the play and more. Simply remark connected Michelle’s Instagram station corresponding to “Candy Corn Love,” tag a person and “cornfess” your emotion for BRACH’S Candy Corn utilizing #TeamCandyCorn and #BrachsSweepstakes to beryllium automatically entered for the accidental to win. See present for much details.
Michelle’s concern with BRACH’S is much than conscionable celebrating candy corn. It’s a counter-culture effort to get radical to springiness the Halloween dainty a accidental alternatively of conscionable jumping connected the hatred bandwagon. She wonders if the continual anti-Candy Corn pieces conscionable enactment radical disconnected from really trying them. “What person you not experienced due to the fact that idiosyncratic other told you, ‘bro, what are you doing?'” she ponders. “You cognize what I’m saying? It’s adjacent pressure.”
“You person to beryllium the 1 that stands up and says, ‘I’m gonna unfastened up this bag—'” It is astatine this constituent successful her EXCLUSIVE chat with HollywoodLife that Michelle reached implicit for a container of Brach’S Candy Corn “—and I’m gonna effort it.'” Michelle past took a portion of Candy Corn, popped it successful her mouth, and shouted. “Like, hold a minute. Wait a minute! This [Candy Corn] is the bomb!’ And past you’re truthful huffy astatine yourself. All those years, you could person been enjoying it.”

The question is, volition Michelle and BRACH’S squad with the different “corn” sensation – Tariq the “Corn Kid” – for a imaginable remix? Tariq’s emotion of maize went viral connected TikTok implicit the summer, with assistance from The Gregory Brothers, and Michelle says she’s down if Tariq’s emotion extends to candy corn. “I’m present to collaborate with anybody that speaks of BRACH’S Candy Corn successful specified a affirmative light,” she says.
“Candy maize doesn’t person to fell anymore,” she adds. “I’ve got its back. You gotta spell done maine – you cognize what I’m saying? – earlier you travel for candy corn.”