Microsoft CEO Nadella says he has 'no love' for exclusive deals between game companies and consoles

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Microsoft CEO Satya Nadella arrives to tribunal successful San Francisco connected June 28, 2023. Microsoft and Activision Blizzard CEOs are expected to attest to transportation a national justice successful California to cull the Federal Trade Commission's effort to artifact their $69 cardinal deal.

Shelby Knowles | Bloomberg | Getty Images

Microsoft CEO Satya Nadella said Wednesday that helium would similar to destruct exclusive arrangements betwixt video games and fashionable gaming consoles.

Larger gaming rivals Nintendo and Sony often merchandise exclusive titles connected their devices arsenic a mode to lure customers successful a competitory market. Microsoft employs the strategy arsenic good for its Xbox, though Nadella said his institution is simply a "low stock subordinate successful the console market."

Regarding exclusive deals, Nadella said "I person nary emotion for that world."

Nadella spoke astatine a proceeding successful national tribunal successful San Francisco, arsenic the Federal Trade Commission seeks judicial support to forestall Microsoft from closing its $68.7 cardinal acquisition of video crippled steadfast Activision Blizzard. The FTC is disquieted that the tie-up could let Microsoft to withhold fashionable games successful Activision's room from different consoles oregon degrade work for those games elsewhere.

Microsoft has said it wants to adhd Activision games to its Game Pass subscription service. To quell regulator concerns, Microsoft has offered 10-year agreements to marque Activision's fashionable Call of Duty titles disposable for Sony and Nintendo consoles.

Sony hasn't accepted Microsoft's connection and is opposed to its acquisition of Activision.

"I judge that this transaction is atrocious for competition," Jim Ryan, caput of Sony Interactive Entertainment, said successful a video deposition that was played successful tribunal connected Tuesday.

Nadella's presumption connected consoles reflects his broader attack to exertion platforms. Since becoming CEO successful 2014, he's changed the civilization astatine a institution agelong known for proprietary closed systems, attempting to guarantee that its bundle tin enactment good connected aggregate devices, not conscionable its ain hardware.

Microsoft has brought its Office productivity applications to Apple's iPad and its SQL Server database bundle to Linux. In earlier years, Microsoft prioritized Windows, but contiguous the operating strategy is nary longer the important root of gross that it was. In the fiscal 3rd quarter, Microsoft said Windows represented conscionable implicit 10% of revenue, down from astir 25% successful 2011.

A Microsoft spokesperson said Nadella's comments connected Wednesday "made it abundantly wide that Microsoft volition grant its commitments to its partners and the gaming assemblage to bring much games to much players." 

Activision Blizzard CEO Bobby Kotick and Microsoft CEO Satya Nadella to attest  today

Nadella besides acknowledges that, erstwhile it comes to gaming, Microsoft has challenges. Microsoft's unreality service, which is disposable successful Game Pass Ultimate subscriptions, is "just not bully enough" arsenic a substitute for existent platforms, helium said.

Activision CEO Bobby Kotick is skeptical of multi-game subscription services successful general. He said successful tribunal connected Wednesday that his institution has experimented with them, including moving with Nvidia's GeForce Now portion it was successful a investigating phase.

Kotick, whose institution is based successful Santa Monica, California, said helium inactive wants to get the woody done with Microsoft adjacent if helium holds a differing sentiment connected subscriptions and whether they contiguous a large opportunity.

"Maybe portion of it is being successful Los Angeles and having watched the large media companies determination their contented to these subscription streaming services, and the concern results person suffered," Kotick said.

Judge Jacqueline Scott Corley volition determine if the FTC volition person a preliminary injunction that would halt Microsoft from closing the deal. Meanwhile, successful the U.K., the Competition and Markets Authority moved to artifact the transaction in April.

"My board's presumption is if the preliminary injunction is granted, they don't spot however the woody tin continue," Kotick said.

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