Musk explains why he's rebranding Twitter to X: It's not just a name change

Elon Musk's determination to change Twitter's sanction to X represents his ambitions to make what helium calls an "everything app."

"Twitter was acquired by X Corp some to guarantee state of code and arsenic an accelerant for X, the everything app. This is not simply a institution renaming itself, but doing the aforesaid thing," Musk explained successful a post connected Monday night.

"The Twitter sanction made consciousness erstwhile it was conscionable 140 quality messages going backmost and distant – similar birds tweeting – but present you tin station astir anything, including respective hours of video. In the months to come, we volition adhd broad communications and the quality to behaviour your full fiscal world. The Twitter sanction does not marque consciousness successful that context, truthful we indispensable bid adieu to the bird."

It's a determination that concern analysts consider risky, undoing years of branding down Twitter's bluish bird. Already, Twitter has struggled to clasp advertisers arsenic Musk's changes connected the tract person led immoderate to fearfulness it's not a harmless spot for brands to market.

Musk precocious hired erstwhile NBCUniversal advertizing enforcement Linda Yaccarino arsenic CEO, seen arsenic a determination to assistance reassure advertisers. In a message to staff connected Monday, Yaccarino said of the sanction change, "Our usage is astatine an each clip precocious and we'll proceed to delight our full assemblage with caller experiences successful audio, video, messaging, payments, banking — creating a planetary marketplace for ideas, goods, services, and opportunities."

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WATCH: Elon Musk kills Twitter sanction for for 'X' ace app