Musk says Twitter 'cannot become a free-for-all hellscape'

On the eve of his deadline to get Twitter to debar a caller tribunal date, billionaire Elon Musk sought to guarantee advertisers the level won't crook into a spot that's excessively unsavory to walk their dollars.

"Twitter evidently cannot go a free-for-all hellscape, wherever thing tin beryllium said with nary consequences!" Musk wrote successful a connection connected Twitter helium posted with the words "Dear Twitter Advertisers."

The connection pushes backmost connected the fearfulness immoderate progressives person shared that a Musk-run Twitter would go overrun by hatred code and misinformation, since Musk has expressed a tendency to propulsion backmost connected contented moderation. Musk told advertisers successful the enactment that astir of the speculation astir wherefore helium bought the level "has been wrong."

"The crushed I acquired Twitter is due to the fact that it is important to the aboriginal of civilization to person a communal integer municipality square, wherever a wide scope of beliefs tin beryllium debated successful a steadfast manner, without resorting to violence," helium wrote. "There is presently large information that societal media volition splinter into acold close helping and acold near helping echo chambers that make much hatred and disagreement our society."

Musk added that helium did not bargain Twitter "to marque much money. I did it to effort to assistance humanity, whom I love."

Musk said Twitter should beryllium a level that some follows the laws of the onshore and is "warm and welcoming to all, wherever you tin take your desired acquisition according to your preferences."

The connection comes arsenic The Wall Street Journal reported Thursday that galore advertisers are acrophobic astir his speculated plans to standard backmost contented moderation and imaginable conflicts of involvement with car advertising, since helium is besides the CEO of Tesla. Some advertisers adjacent feared helium would region advertizing from the level altogether, the Journal reported.

But Musk expressed assurance successful advertising, saying that "advertising, erstwhile done right, tin delight, entertain and pass you."

"Fundamentally, Twitter aspires to beryllium the astir respected advertizing level successful the satellite that strengthens your marque and grows your enterprise," Musk added.

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