Nationwide $3 movie ticket deal draws 8.1 million moviegoers, with sales topping $24 million

A $3 movie summons promotion meant to boost income crossed cinemas during a typically sleepy play for the concern has drawn successful 8.1 cardinal customers, according to the National Association of Theater Owners.

By those numbers, Saturday was the champion time of the twelvemonth for movie theatre attendance, the radical said.

Movie theaters pulled successful $24.3 cardinal successful summons income from the National Cinema Day promotion, according to Comscore. The media analytics institution said that was a 9% summation from the erstwhile week.

More than 3,000 cinemas and 30,000 screens successful the U.S. participated successful the initiative, including large chains similar AMC Entertainment and Regal Cinemas arsenic good arsenic autarkic theaters. Featured films included Paramount's "Top Gun: Maverick," Warner Bros Discovery's "DC League of Super-Pets" and Sony's "Bullet Train."

Some theatre chains offered discounts connected concessions arsenic well.

Ticket income have fizzled successful caller weeks, successful portion owed to less summertime releases.

The nonprofit Cinema Foundation, which is portion of the National Association of Theater Owners, hoped the discount summons inaugural would incite customers to travel backmost to theaters, particularly up of immoderate large releases planned for the fall, similar Warner Bros. Discovery's "Black Adam" and Disney's "Black Panther: Wakanda Forever."