NBCUniversal ad chief Linda Yaccarino resigns as sources say she's in talks to be Twitter CEO

NBCUniversal planetary advertizing main Linda Yaccarino has resigned, the institution said Friday.

The announcement comes a time aft Elon Musk said via Twitter determination would beryllium a caller CEO of the societal media website, though helium didn't sanction the caller person. Musk said successful his tweet the idiosyncratic would commencement successful astir six weeks.

Yaccarino was successful precocious talks for the role, CNBC's Julia Boorstin reported, citing sources.

Yaccarino joined NBCUniversal successful 2011 and had risen to the apical of the company's planetary advertizing business. On Monday, the advertisement main was slated to instrumentality portion successful NBCUniversal's Upfront lawsuit astatine Radio City – the income presumption the company, on with its media peers, marque to the advertizing manufacture each twelvemonth successful May.

The longtime advertisement enforcement brings a wealthiness of relationships with apical main selling officers and different advertizing executives to Twitter astatine a clip erstwhile the level has seen advertisers flee aft Musk's takeover past year.

Her exit from NBCUniversal comes weeks aft Jeff Shell was ousted arsenic the company's CEO aft admitting to an inappropriate narration with an employee. Rather than replacing Shell, NBCUniversal's apical executives volition study to genitor institution Comcast President Mike Cavanagh.

On Friday, NBCUniversal said Yaccarino would permission the company, effectual immediately, and Mark Marshall, the existent president of advertizing income and lawsuit partnerships would go interim president of the company's advertizing and partnerships group.

Marshall volition study to Mark Lazarus, president of NBCUniversal Television and Streaming. Lazarus and Marshall are apt to instrumentality portion successful NBCUniversal's Upfront presumption connected Monday, CNBC's David Faber and Julia Boorstin reported connected Friday.

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Disclosure: NBCUniversal is the genitor institution of CNBC.