Netflix says it's opening a video game studio in Finland as streamer tries to boost audience numbers

Netflix said Monday it volition beryllium opening an interior crippled workplace successful Finland.

This is the company's archetypal propulsion into interior crippled improvement since streaming elephantine entered the mobile gaming abstraction successful November 2021. The institution has already purchased 3 outer crippled studios implicit the past year. Netflix bought Next Games, which is besides based successful Finland, for astir $72 million.

Netflix already has a cache of implicit 20 mobile games disposable for download to Netflix subscribers, and the institution plans to person 50 by the extremity of the year. The catalog includes "Stranger Things: 1984" and "Queen's Gambit Chess," which are based connected Netflix series.

The streamer's foray into gaming is successful its aboriginal stages, but, arsenic of August, not galore Netflix subscribers were playing. Less than 1% of Netflix's 220 cardinal subscribers engaged with the games daily, according to Apptopia. Netflix didn't instantly respond to a question astir its crippled engagement.

The company, which has mislaid wide subscribers during caller quarters, touted the recently announced workplace arsenic a spot for Netflix to internally make games alongside its existing subsidiary studios, which besides see Night School Studio and Boss Fight Entertainment.

"It's inactive aboriginal days, and we person overmuch much enactment to bash to present a large games acquisition connected Netflix," work a connection Netflix VP of Game Studios Amir Rahimi. "Creating a crippled tin instrumentality years, truthful I'm arrogant to spot however we're steadily gathering the instauration of our games studios successful our archetypal year."

The institution said that its games volition person nary ads nary in-app purchases. Currently users tin spot the games offered wrong the Netflix app, but the games themselves download arsenic idiosyncratic apps.